How does Email to SMS Work? A Simple Solution with Guni SMS ?

Home How does Email to SMS Work? A Simple Solution with Guni SMS In an age where instant communication is critical, businesses are looking for ways to simplify and speed up their messaging. One powerful yet often overlooked tool is Email to SMS—a solution that turns your everyday email platform into a direct line to your customers’ mobile phones. With Guni SMS, this process is simple and incredibly effective for businesses of all sizes. In this blog, we explained what email to SMS is, how it works, and why Guni SMS is the ideal partner for integrating this powerful communication tool into your business workflow. What is Email to SMS? Email to SMS is a technology that lets you send text messages directly from your email client to a mobile phone. Instead of logging into a separate messaging platform or using a mobile device, you can compose an email, send it through an SMS gateway, and deliver it as a text message to your recipient’s phone. The best part? Replies to these texts can come straight back to your email inbox, creating seamless two-way communication. This option is great for businesses who want to open texting online and don’t want to go through the challenging setup or additional cost of getting a messaging platform. Email to SMS allows you to send appointment reminders, marketing campaigns, or urgent alerts with the familiar emailing environment and speed of SMS. How Does Email to SMS Work with Guni SMS? Guni SMS, a leading SMS gateway provider in Australia, simplifies the process of sending texts via email. Here’s a step-by-step look at how it works: Set Up Your Guni SMS Account: Sign up with Guni SMS and get access to their email to SMS feature. No extra software or setup fees are required—just your existing email client (Gmail, Outlook, Zoho Mail, or others). Guni even offers a free trial with 30 free texts to get you started. Compose Your Email: Write your message as you would a regular email. Keep it concise, as standard SMS messages are limited to 160 characters (though Guni supports up to 1200 characters for longer messages). You can choose to include or exclude the email subject and remove signatures or disclaimers to keep the text clean. Address the Email: In the “To” field, enter the recipient’s mobile number followed by Guni’s SMS gateway domain, like this: 61********@sms.gunisms.com.au. No need to know the recipient’s carrier—just the phone number. Send and Convert: Once you hit send, Guni’s SMS gateway takes over. It converts your email into a text message and delivers it to the recipient’s phone as a standard SMS. The recipient sees the message as coming from a branded sender ID or dedicated number, boosting trust and open rates. Receive Replies: If the recipient replies to the text, Guni’s two-way messaging system forwards their response to your email inbox. This makes it easy to manage conversations without leaving your email client. With Guni SMS, you can open texting online effortlessly, whether you’re sending to one person or a large group. Their platform supports bulk SMS campaigns, allowing you to reach multiple recipients by adding their numbers to the email’s “To” field. Why Choose Email to SMS with Guni SMS? Guni SMS stands out as a top choice for businesses looking to harness email to SMS. Here’s why: No Additional Software Needed: Guni’s SMS gateway integrates seamlessly with your existing email client, saving you time and avoiding the hassle of learning new tools. Two-Way Communication: Engage in real-time conversations with customers or staff, with replies landing directly in your inbox. Scalability for Businesses: Whether you’re a small business sending appointment confirmations or an enterprise running large-scale marketing campaigns, Guni’s SMS gateway supports both single and bulk SMS Australia campaigns. Cost-Effective Pricing: With Guni, you only pay for the messages you send—no setup fees or subscriptions. Their competitive pricing and free trial make it easy to test the waters. Enhanced Security: Guni uses Australia-based servers to ensure data confidentiality and compliance, providing a secure texting experience. Customizable Features: Add branded sender IDs, create message templates, or manage opt-outs to tailor your campaigns for maximum impact.   Tips for Effective Email to SMS Campaigns To make the most of Guni’s email to SMS service, keep these best practices in mind: Keep Messages Short and Clear: Stick to 160 characters for standard SMS to avoid truncation. For longer messages, ensure clarity to maintain engagement. Use Branded Sender IDs: A recognizable sender ID increases trust and improves open rates. Avoid Attachments: Guni’s SMS gateway doesn’t support attachments, so focus on text-based messages for best results. Test Before Sending: Use Guni’s free trial to test your setup and ensure messages are formatted correctly. Respect Opt-Outs: Guni’s opt-out management feature helps you stay compliant with regulations by allowing recipients to unsubscribe easily.   Why Guni SMS is the Best Choice for Email to SMS With over 20 years of experience, Guni SMS has earned the trust of over 2,000 Australian businesses. Their SMS gateway offers 99.9% availability, ensuring your messages are delivered on time, every time. Whether you’re a small business looking to streamline customer communication or a large organization running bulk SMS Australia campaigns, Guni’s email to SMS service is designed to fit your needs. Also, Guni’s 24/7 local support team is always ready to assist, making it easy to troubleshoot issues or customize your setup. Their plug-and-play integrations with platforms like Google Sheets, HubSpot, and Zapier further enhance your ability to open texting online and automate workflows. Final Thoughts Email to SMS is a simple and effective way to strengthen your business communications. When combined with the ability to text online for free and a reliable SMS gateway like Guni SMS, it becomes an essential way to stay in contact with your customers and teams. Whether you need to send one-time alerts, regular updates, or manage large-scale SMS campaigns, Guni SMS offers a simple and scalable solution. Sign Up Share Via Facebook Instagram Twitter

How to Choose the Right Bulk SMS Provider in Australia?

Home How to Choose the Right Bulk SMS Provider in Australia? Bulk SMS is the way to go. It’s like sending a text to thousands of people at once—perfect for promotions, reminders, or updates. But to make it work, you need an effective SMS gateway and a trustworthy  provider. With so many options in Australia, picking the right one can feel tricky. Don’t worry!  Here’s an easy guide to assist you in selecting the ideal bulk SMS provider for your business, straight from the team at Guni SMS. 1. Make Sure Your Messages Actually Arrive The whole point of bulk SMS is getting your texts to your customers’ phones. You need a good provider with a solid SMS gateway that delivers the messages fast, every time. You need to have near-perfect delivery rates—such as 99% or better—even when you’re sending thousands of texts. At Guni SMS, we’ve built a strong SMS gateway that works smoothly with Australian networks. To find out if your messages are getting through, see if the provider provides delivery data. 2. Select a Plan that Works for Your Business Whether you’re a small shop or a big company, your bulk SMS provider should fit your needs. A great SMS gateway can handle a few hundred texts or millions without slowing down. Search out plans like pay-as-you-go or monthly deals that fit your budget. Guni SMS has features for any business type, which means you can begin small and expand as your business grows. Make sure that the provider is not going to lock you into a plan too big or too small. 3. Keep It Simple to Use You don’t want to spend hours figuring out how to send a text. A reliable bulk SMS provider has a simple-to-use platform—think of a clear dashboard where you can write and send messages in minutes. It’s even better if their SMS gateway connects to tools you already use, like your online store or customer database. Guni SMS makes it extremely easy with a platform that’s easy to use  4. Follow Australian Texting Rules In Australia, you can’t text just anyone—you have to get their permission first, thanks to laws like the Spam Act. A reliable bulk SMS provider assists you in obeying these rules by allowing customers to opt out or in easily. Their SMS gateway should also enable you to utilize a clear sender name, so individuals are aware that it’s you. In addition, they must secure your customer information. Guni SMS offers features to make you legal and keep your customers satisfied. 5. Get Help When You Need It Things can happen, and when they do, you need a provider who’s there to assist. Opt for a bulk SMS provider with speedy, friendly support—ideally based in Australia. Whatever it is—a quick phone call, email, or chat—they should be simple to contact. Guni SMS provides local support that understands the Australian market, so you’re never left stuck. Try asking a question before signing up to check how rapidly they reply.  6. Transparent Pricing with No Hidden Costs Nobody likes surprise fees. A good bulk SMS provider is clear about what you’re paying for. Choose whichever works best for you; some offer monthly subscriptions, while others charge per text. Ensure extras such as reports or personalization don’t cost a fortune. Guni SMS makes things easy and reasonable, without going over budget.  7. Grab Features That Make Your Texts Pop To truly engage with your customers, you want more than simple texting. A great bulk SMS provider offers extras like:  Personalized messages: Add names or custom details to grab attention.  Scheduled sends: Send your messages at times when customers are most likely to see them.  Two-way SMS: Let customers reply to build stronger relationships.  Advanced analytics: Find out what’s successful with open rates and clicks. Guni SMS’s SMS gateway comes with these tools to help your messages hit the mark and keep customers engaged. Guni SMS’s SMS gateway comes with these tools to help your messages hit the mark and keep customers engaged.  Why Getting This Right Matters Finding the right bulk SMS provider is a big deal. An excellent SMS gateway ensures your messages are delivered, and the appropriate features enable you to reach customers in a way that is personal to them. Choose a provider that is reliable, simple, and interested in making you a success, and you’ll be  texting like an expert in no time. Ready to Get Started? Getting the perfect bulk SMS provider in Australia is simpler than you think. Prioritise delivery, ease of use, and support, and you’ll be good to go. Here at Guni SMS, we’re all about enabling Australian businesses to send bulk SMS an intelligent way using a stable SMS gateway and an easy-to-use platform. Want to give it a go? Try us out and see how easy SMS marketing can be! Sign Up Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin

How GuniSMS’s Email to SMS Keeps You Connected Anytime, Anywhere?

Home How GuniSMS’s Email to SMS Keeps You Connected Anytime, Anywhere? In today’s fast-moving world, staying in touch with customers, employees, or partners is crucial. Whether you’re sending urgent updates, appointment reminders, or special offers, you need a way to reach people quickly. That’s where GuniSMS, Australia’s trusted SMS provider, comes in with its email-to-SMS service. This simple tool lets you send text messages right from your email, ensuring your messages reach the right people, no matter where they are. Here’s how GuniSMS helps you stay connected. What is Email to SMS? Email to SMS lets you send text messages directly from your email. No extra apps or complicated setups needed—just write an email, send it through GuniSMS’s system, and it arrives as a text on your recipient’s phone in seconds. Whether you’re at your desk or on the go, GuniSMS makes communication fast and easy, combining the speed of SMS with the convenience of email. For businesses, this means you can use your existing email setup to send instant messages without changing how you work. It’s straightforward and effective. Why Choose GuniSMS’s Email to SMS? GuniSMS, found at https://gunisms.com.au/, offers a reliable and user-friendly way to send email-to-SMS messages. Here’s why businesses across Australia love it: 1. Fast, Instant Messaging When time matters, email to SMS delivers. Texts have a 98% open rate, usually within minutes, unlike emails that can get lost in busy inboxes. With GuniSMS, your messages arrive instantly, so your audience gets important updates—like order confirmations, delivery alerts, or urgent notices—right away. For example, a shop can text “Your order is ready for pickup!” or a doctor’s office can remind patients about appointments. GuniSMS ensures your message gets noticed. 2. Easy to Use GuniSMS’s email-to-SMS service is super simple. You don’t need new software or tech skills. Just use your regular email—whether it’s Gmail, Outlook, or something else—type the recipient’s phone number, and send. GuniSMS handles the rest. It also works with CRM systems, so you can automate messages if needed. This hassle-free setup saves you time and fits right into your routine. 3. Affordable and Flexible GuniSMS is budget-friendly, making it great for businesses of all sizes. Whether you’re sending a few texts or thousands, their pricing is fair and scales with your needs. No expensive equipment or long-term contracts required—just pay for what you use. New to GuniSMS? They offer a free trial with 20 free messages to try it out. Visit https://gunisms.com.au/ to give it a go. 4. Reach People Anywhere GuniSMS works across Australia and beyond, so you can connect with people wherever they are. Whether your customers are in Melbourne, Perth, or even overseas, your messages will get through quickly. This is perfect for businesses with local or global audiences. For instance, a delivery company can update drivers on schedule changes, or a travel agency can send trip details to clients on the move. GuniSMS keeps everyone in the loop. 5. Works for Any Business GuniSMS’s email-to-SMS service is versatile and fits all kinds of industries. Here are a few examples: Retail: Send sale alerts or order updates to boost sales. Healthcare: Remind patients about appointments or share results securely. Logistics: Update drivers and customers on deliveries in real time. Education: Notify students or parents about class changes or events. Hospitality: Confirm bookings or share special deals with guests. Whatever your business, GuniSMS helps you connect with your audience in a way that works for you. Why GuniSMS is Different GuniSMS is all about reliability and making things easy. Their system is built to deliver your messages every time, and their Australia-based support team is there to help if you need it. Unlike other services, GuniSMS focuses on keeping things affordable and simple, so everyone from small startups to big companies can use it. Get Started with GuniSMS Today Want to make communication easier? GuniSMS’s email-to-SMS service is a fast, reliable, and affordable way to stay connected. With an easy-to-use system, seamless integration, and a free trial, there’s no reason not to try it. Visit https://gunisms.com.au/ to sign up and start sending email-to-SMS messages today. Stay connected anytime, anywhere with GuniSMS—because your audience deserves to hear from you loud and clear. Sign Up Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin

Why is an SMS Gateway Essential for Your Business Communication?

Home What is Email to SMS? How It Works & Why You Need It? An SMS gateway can transform how you connect with customers, coordinate teams, or send out essential updates. Effective communication is the backbone of any successful business in today’s fast-paced digital world.  GuniSMS is an Australian SMS gateway provider, which means that businesses can use email to SMS, bulk SMS, and SMS API as tools for enhancing communication and getting results. Here are the reasons why an SMS gateway is important for your business, and how GuniSMS makes it work seamlessly. The Power of Instant Communication SMS is an interesting medium to reach out to customers that is opened 98% of the time or more, as compared to emails that might get buried in inboxes or phone calls that go unanswered. It creates the bridge between your business systems and mobile networks, ensuring that your messages are delivered to customers instantly. With GuniSMS, you can send SMS messages to your audience’s phones about important updates, promotions, or reminders, to ensure that they see and act upon your messages. Simplify with Email to SMS Another unique quality of GuniSMS is emailing to SMS. Imagine sending an SMS straight from your email client-no extra apps or platforms in the way. With this line, an email could be converted into a text message, making it easy for businesses to send very quick alerts or even personalized touchpoints to a customer. What appointment would you want a client to keep, or perhaps sharing time-sensitive offers via email to SMS is quick and keeps it in a readily viewable setting. Reach Thousands with Bulk SMS In a world where attention is fleeting, an SMS gateway ensures your business stays front and center. GuniSMS makes it easy to leverage email to SMS, bulk SMS, and SMS API to communicate effectively and efficiently. From instant customer outreach to automated workflows, their platform empowers you to build stronger relationships and grow your business. Ready to elevate your communication? Visit https://gunisms.com.au/ and discover why GuniSMS is the ultimate choice for your SMS gateway needs. Seamless Integration with SMS API GuniSMS SMS API is a must-have for businesses wanting to automate and scale their communication needs. This powerful utility allows integration of SMS functionality directly into existing software, CRM, or e-commerce platforms. It would be a simple task to send order confirmations, delivery updates, or two-factor authentication codes. The SMS API does the work at lightning speed! With a strong and secure API from GuniSMS, you are guaranteed reliable delivery, allowing you to continue focusing on growing the business with customer connectivity. Why Choose GuniSMS? GuniSMS, an Australian company known and trusted by many, provides fast, secure, and dependable SMS solutions according to the customer’s needs. Its platform supports almost all features, from emailing to SMS for immediate messaging to bulk SMS for mass campaigns and SMS API for easy automation. Competitive prices, local support, and keeping you within your communication privacy laws-all these make GuniSMS an effective and trustworthy option. Real-World Benefits for Your Business In a world where attention is fleeting, an SMS gateway ensures your business stays front and center. GuniSMS makes it easy to leverage email to SMS, bulk SMS, and SMS API to communicate effectively and efficiently. From instant customer outreach to automated workflows, their platform empowers you to build stronger relationships and grow your business. Ready to elevate your communication? Visit https://gunisms.com.au/ and discover why GuniSMS is the ultimate choice for your SMS gateway needs. Final Thoughts In a world where attention is fleeting, an SMS gateway ensures your business stays front and center. GuniSMS makes it easy to leverage email to SMS, bulk SMS, and SMS API to communicate effectively and efficiently. From instant customer outreach to automated workflows, their platform empowers you to build stronger relationships and grow your business. Ready to elevate your communication? Visit https://gunisms.com.au/ and discover why GuniSMS is the ultimate choice for your SMS gateway needs. Sign Up Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin

How Bulk SMS Can Skyrocket Your Business Outreach?

Home How Bulk SMS Can Skyrocket Your Business Outreach? Hey there! If you’re looking for a fast, wallet-friendly way to get your business in front of tons of people, let’s talk about Bulk SMS. Seriously, it’s like a secret weapon for connecting with customers, and at GuniSMS, we’re all about making it work for you. So, What’s Bulk SMS All About? Picture this: you’ve got a big announcement—maybe a sale or a quick update—and you need to tell heaps of people at once. Bulk SMS is just that—sending out a bunch of text messages to your crew in one go. Whether it’s a hot deal or a heads-up, it lands straight on their phones. No fluff, just the good stuff. Here’s the kicker: unlike emails that get lost in the junk folder or posts that vanish in a social media scroll, texts get noticed. I mean, who doesn’t check their phone a million times a day? Stats say over 98% of texts get opened—pretty hard to beat that! Why Bulk SMS is Worth Your Time So, why should you give it a shot? For starters, it’s lightning-fast—your message hits phones in seconds, perfect for those “act now” moments like a flash sale. Plus, it won’t cost you an arm and a leg. At GuniSMS, we’ve got plans that fit any budget, whether you’re a small shop or a big player. Need flexibility? We offer both one-time scheduling and repeat scheduling for bulk campaigns, making it easier than ever to stay connected with your audience. People actually read texts too—most within a few minutes of getting them. You can even spice things up by adding their name or a special offer to grab their attention. And the best part? It works everywhere. No Wi-Fi? No problem. Bulk SMS gets through. GuniSMS Has Your Back We’re not here to complicate things. With GuniSMS, you can upload your contacts, write a quick message, and hit send—or schedule it for later if that’s your vibe. Want to see how it’s doing? We’ve got stats to show you what’s working. It’s perfect for anything—retail promos, school updates, you name it. A Few Tricks to Nail Your Bulk SMS Game Keep it short—160 characters is the sweet spot, so don’t ramble. Throw in a “Reply NOW” or “Check Us Out” to get them moving. Timing’s key too—try mid-morning or early evening when folks aren’t swamped. Oh, and play by the rules—make sure they’re cool with getting your texts and give them an easy way to say “no thanks.” Why Bulk SMS is Still a Big Deal in 2025 It’s 2025, and guess what? People are glued to their phones more than ever. Bulk SMS cuts through all the digital clutter—straight to the point, no scrolling required. At GuniSMS, we’re pumped to help you use it to grow your biz, rake in sales, or just chat with your crowd better. Ready to Jump In? If you’re itching to try Bulk SMS, GuniSMS is the place to start. We’ve got the tools, the speed, and the prices to make it happen. Pop over to our site, sign up, and see how easy it is to reach everyone who matters to your business. Sign Up Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin

How Guni SMS Provides a Powerful SMS Gateway for Australian Businesses

Home How Guni SMS Provides a Powerful SMS Gateway for Australian Businesses In this fast-paced digital world, it’s imperative for business organizations to have reliable communication tools to keep in contact with customers. SMS has emerged as one of the most potent ways of reaching people instantly. Behind the convenience of simply sending a message lies impressive technology: the SMS Gateway. Guni SMS is at the forefront of the operation of sophisticated SMS gateways that are easy to integrate in helping Australian businesses in streamlining communication, improving engagement, and growing faster. What Is the SMS Gateway? An SMS gateway is a service used by companies, and its abilities allow systems or applications to send and receive SMS messages by means of telecommunication networks; since SMS gateways act as bridges among TCP/IP protocols and mobile networks, companies are able to send huge bulks of messages, schedule alerts, and interact with the customer in an automatic fashion via various channels. Guni SMS offers a state-of-the-art SMS Gateway Platform that caters to various SMS services, from bulk SMS marketing all the way to email-to-SMS, all from a very powerful dashboard. Why Guni SMS is Trusted by Every Australian Business Ease of Integration Our SMS gateway is extremely easy to integrate into any CRM, website, or mobile app through API integration. Such fast and effortless integration makes it possible for both small and large companies to scale on our platform according to their requirements. Bulk SMS Sending This is where you can simply send bulk SMS to as many customers as you want in one go. This service is useful for promotions, reminders, alerts, or announcements by companies. Very high delivery rates combined with delivery instant messaging make sure that your message will reach them instantly and effectively. Email to SMS Capability Even now, many businesses live on emails for internal, customer communications. In fact, emails to SMS enable Guni SMS clients to send text messages from any email account directly to any mobile number would be the perfect choice for teams that prefer effortless simplicity in their communications and wish to avoid logging into another platform for messaging. Online Reporting and Analysis Know the performance of your campaign while it is still running through real-time data. Guni SMS has very extensive reports which allow you to monitor your delivery rates, response times, and message engagement-all giving you insight as to what action, if any, should be taken on your strategy. Top-Level Security  We take the issue of data security very seriously. The encryption and secure protocols used by our SMS gateway guarantee that all your messages are completely safe along with any customer or user data. How Businesses Benefit from Guni SMS Gateway Retailers send discount codes, flash sale alerts, and order confirmatory messages via our platform. Healthcare sends appointment reminders and alerts patients with health information directly to cell phones. Schools/institutions send special notifications for students/parents about changes to the timetable or details of upcoming events. E-commerce companies use our application for mass SMS to inform customers about shipping or delivery, return and newly arrived stock alerts. Run a tech company, or perhaps a café or nonprofit? In that case, you will be rewarded for all your business needs by Guni SMS’s flexible messaging solutions. Setting Up Is Easy No Technical Skills Required – Send out SMSs in a matter of minutes without any coding or elaborate setups. Quick Account Creation – Signing up online gives you instant access to your dashboard.  Simple Integration – You can integrate your current email system with our email-to-SMS feature painlessly. User-Friendly Dashboard – Our aware interface allows you to manage contacts, schedule messages, and track campaigns.  Plug-and-Play API – Use our powerful and secure SMS API to easily integrate SMS functionality into your applications or systems. Step-by-Step Guides – Follow simple documentation to get started with confidence and feel good about it. Dedicated Support Team – You have experts by your side throughout this journey. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin

Choosing the Best SMS API: Important Information for Businesses

Home Choosing the Best SMS API: Important Information for Businesses In the fast paced digital world to come, communication is king and for businesses, SMS has graced its way back through the top 5 channels to communicate with your customers. Order confirmations, appointment reminders or promotions? With order numbers you can message your audience straight to their phone through SMS. But to make the best of this one, choosing the relevant SMS API matters also. The question of deciding which SMS API is right for you is so apt. Here, I break it down. SMS API (Application Programming Interface) The SMS API (Application Programming Interface) provides your business technology, i.e. websites, CRMs and mobile apps with the ability to send out and receive text messages automatically. It is the medium between your software and SMS gateway, that allows you to communicate easily and actively with the particular clients. What Should I Be Looking For In The Best SMS API These few things to consider when getting an SMS API for your business: Easy of Integration: Your developers should be able to quickly integrate the API with existing systems. For an SMS API, the important things would be the availability of documentation in detail, sample code and support for popular programming language.   Scalability: Your business is going to scale, so does messaging. Pick a API that can manage bulk SMS flooding without delays or failure whether you’re sending 100 or 100,000.   Time and Reliability for the delivery: Timely delivery is important. Choose an SMS API, that is providing low latency & high delivery rates — most importantly when talking about time-sensitive alerts or OTPs.    Capabilities: Email to SMS Another useful feature is the use of APIs to convert email to SMS which will allow you send an SMS text via your email client; Most businesses only want a less-straightforward transaction for their messaging team.   Advanced Reporting & Analytics: You need to be able to see delivery status, open rates and campaign performance in real time. These are incredibly important for improving the future communications, insights.    Security and Compliance: Some of the most important things to emphasize are, data privacy, and message encryption. They should also respect the local and international data protection laws such as GDPR, DND etc. of provider.    International presence + Local Help Now if you operate in multiple territories, then look for international SMS gateway of provider who are dominant within your country. But don’t forget — local customer support is especially crucial when things do go wrong. Why Guni SMS is a smart choice? We provide Guni SMS by giving you a secured, scalable and deployable way to send SMS messages that actually meet the needs of modern enterprises with our robust and secure SMS API. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin

3 Marketing Strategies To Follow To Increase Restaurant Sales during the pandemic.

Home 3 Marketing Strategies To Follow To Increase Restaurant Sales during the pandemic. The impact of the pandemic has changed the way businesses operate. The restaurant business is one of those industries that have witnessed the most significant change. From promoting more takeaways, implementing safety measures to investing in customer success, the industry understood that it needed to adapt and change to survive.  Regardless of all the changes that have happened, the need for marketing remains constant. Marketing to customers who have spent the past few months isolated at home is a challenging task indeed. Persuading customers to dine or do takeaways while the fear of the pandemic is still at an all-time high has got restaurants thinking. Choosing the right marketing strategies and implementing the same is the key here for the survival of any restaurant.  We want to give you five solid marketing strategies that would positively impact your sales and revenue. Let’s begin. 5 Marketing Strategies To Follow To Upsurge Restaurant Sales Post Covid 1. Capitalising on Video content Marketing Videos are a great way to exhibit any content. It is effective because it helps capture users’ attention, retains their attention, leaves an impression in their minds, and pushes them to conduct an action. ‘’Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.’’ When all your diners are hesitant to dine in restaurants, videos can play a significant role in eliminating those fears and compel them to book a table. Videos can be used to convey the safety measures that are taken, your brand, the experience that you provide to just about anything that creates meaningful engagement with your customers. To create compelling videos, you can consider the following: Remember to convey the message in the form of a story. Make it as relevant as possible. Content without the proper Context is a recipe for disaster. Provide quality information. The information you provide should be resourceful. Use the first 3 seconds wisely as it takes people 3 seconds to decide whether to watch your video or not. Try to connect to the emotional side of your customers. The topics of the video content can range from:- How the food is prepared. The hygiene level maintained. How the staff is masked and working in accordance with the covid-19 precautions. About your brand, your story, the experience you provide. About your menu, the different types of delicacies you provide. About the chef, the staff and owners. Content related to your current marketing campaigns, your offers and your target market audience. 2. Partnering With Influencers Word of mouth marketing through social media is a pretty effective way to promote your restaurant during this pandemic. The best way to capitalise on the benefits of word of mouth marketing in social media is through the influencers on social media. Influencer marketing is booming.  Influencers are individuals that have a good number of followers. The content that they post sparks the interest of a specific set of people. These followers may be identical in terms of demographics, likes or interests. Based on your ideal target market audience, you can partner with the perfect influencer for that specific target market audience. Your restaurant can capitalise on Influencer Marketing by following this step by step process:- 1) Choose your platform- Choose the social media platform that would be the best to promote your brand. Keep in mind that each platform has its uniqueness.   2) Set your Objectives- Once you have selected your social media platform, define your goals and objectives based on your requirements. 3) Target Audience- Understand your ideal target market audience. You could try creating a customer persona as well. 4) Select the Influencer- Once you have an educated guess on who your target audience is, choose an influencer with a following similar to your ideal customer persona. 3. Capitalising on the power of SMS. The power of an exemplary communication medium can convert potential leads into becoming loyal customers. Despite understanding this, businesses tend to invest in effective communication channels but aren’t as effective as they should be. SMS is an underrated medium of communication. For marketing, improving processes or customer success, SMS is a cost-effective alternative that can positively impact meaningful engagement. ‘’70% of consumers think SMS marketing is a great way for businesses to get their attention.’’ Loyal customers helping out their favourite restaurants during this pandemic has once again shown us the importance of a quality customer success methodology. SMS is an excellent channel for creating meaningful engagement with your customers and build upon customer loyalty. SMS Marketing is one of the most potent marketing tools out there. SMS is simple, instant, easy, and works well to enhance engagements with customers. It contains the highest open and response rate compared to other communication platforms. ‘’Text marketing is incredibly effective, with SMS open rates as high as 98%.’’ it is a direct medium of connecting to your customers with just one click. SMS Marketing stands on top if you compare the ROI to other mediums of engagement like E-mail and Social Media. Some of the main benefits of SMS Marketing are:- Cost-effective. Better ROI. Better engagement and reach. Direct channel. Greater audience reach. Wrapping Up So these are the three main marketing strategies that you can implement in your restaurant business. Out of the three, SMS Marketing remains the best practical option regarding cost, ROI, & engagement.  If you are looking to capitalise on the power of SMS, the Guni SMS– Australia’s number one SMS Gateway is the best solution out there. Restaurants like Little Bonnys & P’sghetti Bar based in Australia partnered with Guni during this pandemic and benefited.  Was your business affected by the Covid-19 Pandemic? Are you looking to bounce back? Are you looking to increase more dine-in and take-aways for your restaurant? Are you looking to increase customer loyalty through meaningful engagement? Do you want to capitalise on the power of SMS Broadcasting to improve your business? Guni can help you for free. Guni

SMS Broadcast in Restaurants – Importance & Application

Home SMS Broadcast in Restaurants – Importance & Application People can ignore phone calls, leave their emails unread for days, but SMS messages always get attention. We all tend to look through our phones whenever a notification pops up once in a while. With time, SMS Broadcasting has become a preferred method of communication for the Restaurant space.  Let’s dive in and understand how you can use SMS Broadcast to manage the pandemic and thrive in the Restaurant Space. Sales & Marketing Sales & Marketing are two sides of the same coin. Restaurants can utilise the power of SMS Broadcast to improve their sales through SMS Marketing. With an open rate of 98%, all the mobile phones can be targeted within one click. It is estimated that there are around 3.9 billion mobile phones in the world. With a higher click-through rate than any other medium, 70% of customers read texts within 3 to 5 minutes of receiving them.  The point is that SMS Marketing would help restaurants get a better ROI when compared to other mediums such as Email and Social Media Platforms. SMS Broadcasting Led To an increase in sales for the restaurant Little Bonny (Case Study) Little Bonny is a restaurant situated in NSW, Australia. They improved upon their sales in the pandemic with the help of SMS Broadcast Marketing. They got around 39 orders in just one single SMS Campaign worth only 20 dollars. SMS Broadcast Marketing is the best tool for targeting and reaching out to a specific set of audiences. The only catch is that they should have a regular mobile phone.  SMS Broadcast is much cost-effective compared to other mediums. Social Media Marketing requires the use of paid ads which are costly.  Emails are considered a free medium of communication. But using Email for marketing by sending bulk emails requires an Email Marketing Platform, which is costly. An alternative is email to SMS, which allows you to reach your audience efficiently without the high costs of traditional email marketing platforms. SMS Gateways such as Guni SMS provides SMS Broadcast Marketing services at just 6.2 cents per SMS. They provide custom made use-cases/solutions per your restaurant’s requirements and a dedicated campaign manager for free. Plus, if you consider the effectiveness and ROI of an SMS Broadcast Campaign, the winner is pretty clear. You could save the commission given to online delivery applications and directly reach out to your target customers. Here are some templates that Restaurants can use for SMS Broadcast Marketing. Customer Sucess The Covid-19 pandemic has shown the importance of customer loyalty for players in the Restaurant space. We have heard many stories during the lockdown phase where loyal customers got together and joined hands in helping out their favourite restaurants.  SMS Broadcasting for Restaurants is a great tool to engage with existing customers and make profitable relationships. P’sghetti Bar is a restaurant based in NSW, Australia. They improved upon their Customer Loyalty by capitalising on the power of SMS. SMS Broadcast can be used to send resourceful information to customers. They can also understand the reviews and experience of customers as well. Here are some Customer Success SMS templates for the Restaurant industry that you can use:- For Facilitating Processes SMS Broadcast can be used as an effective tool for facilitating Restaurant Processes as well.  Let us say if your restaurant is providing home delivery services in your business proximity. Resourceful information can be sent, and the whole process can be managed & facilitated. The same can be done for take-away orders as well. You could also communicate to your customers if a table is ready via SMS Broadcast. Every process requires a communication medium. SMS Broadcast Software can be utilised as a communication medium to manage and facilitate any processes. Let’s look at some SMS Broadcast Templates to understand further:- Final Words The importance and relevance of SMS Broadcasting for Restaurants is clear as daylight. Use SMS Broadcasting appropriately to ensure that your Restaurants survives this pandemic and take advantage of the post-pandemic boom that’s coming. Choosing the best SMS Broadcast Service Provider in Australia is critical for your restaurant to fully capitalise on SMS’s power. Guni SMS, Australia’s No-1 SMS Gateway, would be the best choice. Their consultants provide custom made solutions and use-cases as per your requirements. They would also be providing a free campaign manager too throughout the SMS Broadcasting process.  The best part is that you would only have to pay for the SMS sent, which would be pay as you use. Guni has helped many businesses across Australia tackle the pandemic by helping them capitalising on the power of SMS Broadcasting.  It is safe to say that Guni would be with you full time, catering to all your needs and requirements. Try Guni SMS for free Today. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin

SMS Broadcast In Healthcare – Importance & Application

Home SMS Broadcast In Healthcare – Importance & Application People can ignore phone calls, leave their emails unread for days, but SMS messages always get attention.  The whooping SMS open rate of 98% says a lot as compared to the email open rate of 20%.  With time, SMS Broadcasting has become a preferred method of communication for the healthcare sector.  Let’s dive in and understand how you can use SMS Broadcast to manage the pandemic and thrive in the Healthcare space.  Provide Relief To Anxious Patients Let’s say a person requires serious surgery in the next 15 days. He needs to prepare himself physically and mentally for the surgery in this half month.  Firstly, you can convey the stages of the surgery clearly to keep them informed.  Secondly, you can send out tips to physically prepare their body for what’s coming next.  Sending motivating messages can help them reduce anxiety. They must be prepared for the surgery in advance to experience less pain.  SMS Broadcasting Led To A Decrease In Anxiety And Pain (Case Study) A study conducted by Dental Press Journal Of Orthodontics shows that sending SMS messages prior to treatment resulted in less pain.  They divided the total of 103 patients into two categories. The first category didn’t receive any sort of post-treatment communication. On the other hand, the second was sent out with a well-structured message. The results revealed that 53% of patients in the first category got too anxious and experienced heavy pain after the treatment. On the flip side, only 28% of patients from the second category showed signs of anxiety and extreme pain.  This study concluded that you are more likely to deal with pain if you prepare the mind in advance.  We all know about the effect of the COVID-19 pandemic on our mental health. The anxiety levels are at an all-time high. To ensure you give your patients an experience with minimal pain, make sure you prepare their minds first.  Reminding Patients Of Their Scheduled Appointments In the healthcare sector, constant reminders need to be delivered to the patients. If you don’t, they are likely to miss appointments leading to disruption of your schedule.  Apart from reminders regarding appointments, you must remind them of the date of their membership (if any), due fee, etc.  Once their test results are out, you can quickly inform them regarding the same.  Another core reminder can be regarding their well-being after a necessary surgery or operation.  Here are some SMS templates for the healthcare industry that you can use.  Appointment Reminder “Hi <FIRST NAME>, your appointment is scheduled at <DATE AND TIME>.  Reply <WORD, NUMBER, OR SYMBOL> to confirm.” Test Results “Hi <FIRST NAME>, your test results are out and can be checked <HEALTH PORTAL> here.  If you find any trouble in accessing the same, feel free to contact us.”  Checking Up On Them “Hi <FIRST NAME>, we are just checking up to see if you are doing well.  In case of any distress, feel free to reach out to us, and we will assist you with the same.”  Prescription Reminder “Hi <FIRST NAME>, a gentle reminder that it’s time to renew your prescription. Book your appointment today.”  Suitable For Conducting A Patient Satisfaction Survey Gone are the days when people were short of options.  Whether we talk about the healthcare or education sector, collecting feedback is of utmost importance.  When you make your patient feel valued and heard, they will keep their thought of switching to a different clinic away.  It will help you nurture a long-lasting relationship with your current patients.  As collecting feedbacks is a crucial process, we must know that the channel of communication matters.  If you are still stuck with paper-based surveys, you are unlikely to receive a great response. Research conducted by Medical Economics shows how 80% of patients are interested in receiving SMS Broadcast messaging-based communication from health providers. Right after switching from traditional surveys, they tripled their survey completion rate.  To ensure you receive a great response, Survey Monkey identified that the best time to send a survey is the day of the visit. The earlier you sent it; the better are the chances of a response.  Whether they are highly delighted by the service or disappointed, they are likely to respond.  Still, Wondering If SMS Campaigns Work for Healthcare Professionals? The California Department Of Public Health organized a flu vaccine SMS Broadcast campaign.  The results were great as they found out that 33% of people get vaccinated that week.  Another 30% of people made up their minds about getting vaccinated.  Another great example is the National Cancer Institute’s SmokefreeTXT campaign.  They doubled their results from 3% to 6% after running this campaign. Many teens were motivated to quit smoking altogether.  If you need people to take some action, you need to aim at the communication channel. A Space For Confused And Scared Patients A patient is stuck with many questions once he is informed about a particular treatment to follow.  He may ask you the impulsive ones, but what about the questions that overthinking brings them close to? SMS Broadcast through an SMS Gateway Australia is a great way to motivate patients to put forward their queries.  The only thing that can cost you, patients, is a delay in replies.  On the flip side, a space that offers instant replies to queries, such as leveraging email to SMS services, will hold them tight. If they are putting forward their questions, they expect quick replies. Make sure you have a team of experts in the field assigned for this task.  This will show how much you care about your patients and their well-being.  Another area that might bug you is whether or not patients follow the tips received through SMS Broadcast messages.  The study conducted by The University Of Maryland revealed that the health tips sent by them were followed by 73% of recipients.  Remember that you are using one of the most responsive forms of communication.  Taking Feedback To Provide Improved Experience Make sure you give enough emphasis to taking feedback. After COVID-19, the