SMS Broadcast in Restaurants – Importance & Application
Home SMS Broadcast in Restaurants – Importance & Application People can ignore phone calls, leave their emails unread for days, but SMS messages always get attention. We all tend to look through our phones whenever a notification pops up once in a while. With time, SMS Broadcasting has become a preferred method of communication for the Restaurant space. Let’s dive in and understand how you can use SMS Broadcast to manage the pandemic and thrive in the Restaurant Space. Sales & Marketing Sales & Marketing are two sides of the same coin. Restaurants can utilise the power of SMS Broadcast to improve their sales through SMS Marketing. With an open rate of 98%, all the mobile phones can be targeted within one click. It is estimated that there are around 3.9 billion mobile phones in the world. With a higher click-through rate than any other medium, 70% of customers read texts within 3 to 5 minutes of receiving them. The point is that SMS Marketing would help restaurants get a better ROI when compared to other mediums such as Email and Social Media Platforms. SMS Broadcasting Led To an increase in sales for the restaurant Little Bonny (Case Study) Little Bonny is a restaurant situated in NSW, Australia. They improved upon their sales in the pandemic with the help of SMS Broadcast Marketing. They got around 39 orders in just one single SMS Campaign worth only 20 dollars. SMS Broadcast Marketing is the best tool for targeting and reaching out to a specific set of audiences. The only catch is that they should have a regular mobile phone. SMS Broadcast is much cost-effective compared to other mediums. Social Media Marketing requires the use of paid ads which are costly. Emails are considered a free medium of communication. But using Email for marketing by sending bulk emails requires an Email Marketing Platform, which is costly. An alternative is email to SMS, which allows you to reach your audience efficiently without the high costs of traditional email marketing platforms. SMS Gateways such as Guni SMS provides SMS Broadcast Marketing services at just 6.2 cents per SMS. They provide custom made use-cases/solutions per your restaurant’s requirements and a dedicated campaign manager for free. Plus, if you consider the effectiveness and ROI of an SMS Broadcast Campaign, the winner is pretty clear. You could save the commission given to online delivery applications and directly reach out to your target customers. Here are some templates that Restaurants can use for SMS Broadcast Marketing. Customer Sucess The Covid-19 pandemic has shown the importance of customer loyalty for players in the Restaurant space. We have heard many stories during the lockdown phase where loyal customers got together and joined hands in helping out their favourite restaurants. SMS Broadcasting for Restaurants is a great tool to engage with existing customers and make profitable relationships. P’sghetti Bar is a restaurant based in NSW, Australia. They improved upon their Customer Loyalty by capitalising on the power of SMS. SMS Broadcast can be used to send resourceful information to customers. They can also understand the reviews and experience of customers as well. Here are some Customer Success SMS templates for the Restaurant industry that you can use:- For Facilitating Processes SMS Broadcast can be used as an effective tool for facilitating Restaurant Processes as well. Let us say if your restaurant is providing home delivery services in your business proximity. Resourceful information can be sent, and the whole process can be managed & facilitated. The same can be done for take-away orders as well. You could also communicate to your customers if a table is ready via SMS Broadcast. Every process requires a communication medium. SMS Broadcast Software can be utilised as a communication medium to manage and facilitate any processes. Let’s look at some SMS Broadcast Templates to understand further:- Final Words The importance and relevance of SMS Broadcasting for Restaurants is clear as daylight. Use SMS Broadcasting appropriately to ensure that your Restaurants survives this pandemic and take advantage of the post-pandemic boom that’s coming. Choosing the best SMS Broadcast Service Provider in Australia is critical for your restaurant to fully capitalise on SMS’s power. Guni SMS, Australia’s No-1 SMS Gateway, would be the best choice. Their consultants provide custom made solutions and use-cases as per your requirements. They would also be providing a free campaign manager too throughout the SMS Broadcasting process. The best part is that you would only have to pay for the SMS sent, which would be pay as you use. Guni has helped many businesses across Australia tackle the pandemic by helping them capitalising on the power of SMS Broadcasting. It is safe to say that Guni would be with you full time, catering to all your needs and requirements. Try Guni SMS for free Today. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin Improve upon your Sales, Marketing, Customer Success and Business Communication with the help of Guni. Get free consultation from our world class consultants today. Get Live Demo See how you can send SMS campaign in less than 5 minutes! Import contacts Compose Template Send Book a Demo
SMS Broadcast In Healthcare – Importance & Application
Home SMS Broadcast In Healthcare – Importance & Application People can ignore phone calls, leave their emails unread for days, but SMS messages always get attention. The whooping SMS open rate of 98% says a lot as compared to the email open rate of 20%. With time, SMS Broadcasting has become a preferred method of communication for the healthcare sector. Let’s dive in and understand how you can use SMS Broadcast to manage the pandemic and thrive in the Healthcare space. Provide Relief To Anxious Patients Let’s say a person requires serious surgery in the next 15 days. He needs to prepare himself physically and mentally for the surgery in this half month. Firstly, you can convey the stages of the surgery clearly to keep them informed. Secondly, you can send out tips to physically prepare their body for what’s coming next. Sending motivating messages can help them reduce anxiety. They must be prepared for the surgery in advance to experience less pain. SMS Broadcasting Led To A Decrease In Anxiety And Pain (Case Study) A study conducted by Dental Press Journal Of Orthodontics shows that sending SMS messages prior to treatment resulted in less pain. They divided the total of 103 patients into two categories. The first category didn’t receive any sort of post-treatment communication. On the other hand, the second was sent out with a well-structured message. The results revealed that 53% of patients in the first category got too anxious and experienced heavy pain after the treatment. On the flip side, only 28% of patients from the second category showed signs of anxiety and extreme pain. This study concluded that you are more likely to deal with pain if you prepare the mind in advance. We all know about the effect of the COVID-19 pandemic on our mental health. The anxiety levels are at an all-time high. To ensure you give your patients an experience with minimal pain, make sure you prepare their minds first. Reminding Patients Of Their Scheduled Appointments In the healthcare sector, constant reminders need to be delivered to the patients. If you don’t, they are likely to miss appointments leading to disruption of your schedule. Apart from reminders regarding appointments, you must remind them of the date of their membership (if any), due fee, etc. Once their test results are out, you can quickly inform them regarding the same. Another core reminder can be regarding their well-being after a necessary surgery or operation. Here are some SMS templates for the healthcare industry that you can use. Appointment Reminder “Hi <FIRST NAME>, your appointment is scheduled at <DATE AND TIME>. Reply <WORD, NUMBER, OR SYMBOL> to confirm.” Test Results “Hi <FIRST NAME>, your test results are out and can be checked <HEALTH PORTAL> here. If you find any trouble in accessing the same, feel free to contact us.” Checking Up On Them “Hi <FIRST NAME>, we are just checking up to see if you are doing well. In case of any distress, feel free to reach out to us, and we will assist you with the same.” Prescription Reminder “Hi <FIRST NAME>, a gentle reminder that it’s time to renew your prescription. Book your appointment today.” Suitable For Conducting A Patient Satisfaction Survey Gone are the days when people were short of options. Whether we talk about the healthcare or education sector, collecting feedback is of utmost importance. When you make your patient feel valued and heard, they will keep their thought of switching to a different clinic away. It will help you nurture a long-lasting relationship with your current patients. As collecting feedbacks is a crucial process, we must know that the channel of communication matters. If you are still stuck with paper-based surveys, you are unlikely to receive a great response. Research conducted by Medical Economics shows how 80% of patients are interested in receiving SMS Broadcast messaging-based communication from health providers. Right after switching from traditional surveys, they tripled their survey completion rate. To ensure you receive a great response, Survey Monkey identified that the best time to send a survey is the day of the visit. The earlier you sent it; the better are the chances of a response. Whether they are highly delighted by the service or disappointed, they are likely to respond. Still, Wondering If SMS Campaigns Work for Healthcare Professionals? The California Department Of Public Health organized a flu vaccine SMS Broadcast campaign. The results were great as they found out that 33% of people get vaccinated that week. Another 30% of people made up their minds about getting vaccinated. Another great example is the National Cancer Institute’s SmokefreeTXT campaign. They doubled their results from 3% to 6% after running this campaign. Many teens were motivated to quit smoking altogether. If you need people to take some action, you need to aim at the communication channel. A Space For Confused And Scared Patients A patient is stuck with many questions once he is informed about a particular treatment to follow. He may ask you the impulsive ones, but what about the questions that overthinking brings them close to? SMS Broadcast through an SMS Gateway is a great way to motivate patients to put forward their queries. The only thing that can cost you, patients, is a delay in replies. On the flip side, a space that offers instant replies to queries, such as leveraging email to SMS services, will hold them tight. If they are putting forward their questions, they expect quick replies. Make sure you have a team of experts in the field assigned for this task. This will show how much you care about your patients and their well-being. Another area that might bug you is whether or not patients follow the tips received through SMS Broadcast messages. The study conducted by The University Of Maryland revealed that the health tips sent by them were followed by 73% of recipients. Remember that you are using one of the most responsive forms of communication. Taking Feedback To Provide Improved Experience Make sure you give enough emphasis to taking feedback. After COVID-19, the era
Why is Text Messaging is the best tool to manage the vaccination process for GP Clinics?
Home Why is Text Messaging is the best tool to manage the vaccination process for GP Clinics? With the pandemic on the rise, arming up the people of Australia by providing vaccination against covid-19 is the government’s topmost priority. The role of GP Clinics in speeding up the vaccination process is significant. With the help of the government of Australia, many private hospitals and GP clinics are working tirelessly to facilitate and speed up the vaccination process. So what is the best communication tool that these specific GP Cilinis can use to manage the whole vaccination process efficiently? This tool should have the following qualities: easy to use, Cost-effective, Reliability, customizable, and efficient in meaningful engagement. Text messaging or SMS & MMS Messaging is the best tool or medium of communication that fits the bill. SMS Broadcasting, when compared to other mediums such as Email or social media, is cost-effective and has a better engagement rate. By integrating an SMS API, businesses can further streamline and automate their messaging processes, ensuring efficient and reliable communication with their audience. SMS Broadcasting is already being used successfully by the government and other healthcare players to spread awareness and resourceful information about the pandemic. Constant meaningful engagement and communication are crucial for the success of the overall vaccination process. Spreading info through people who are not tech-savvy is challenging. Mediums like Email and social media require the Internet, but text messaging, including email to SMS services, only requires a mobile phone. The reach is more. A study by Givewell shows the role of SMS in successfully facilitating and managing the vaccination process in developing countries. A live program was conducted in which SMS was implemented to promote, manage, and facilitate the overall vaccination process. It was a cost-effective program with a 90% success rate. Studies show that the program was effective in both rural and urban areas. Different stages of the vaccination process The overall vaccination process can be categorized into mainly five steps or stages. Let us try to understand how Text Messaging can add value in those specific five stages. The different stages of the vaccination process are: Create awareness Booking appointments Sending resourceful info Acknowledgement and certification Relationship building Create awareness: SMS Broadcasting can be implemented using an SMS Gateway to create mass awareness about the importance of vaccination, the slots available and other resourceful information. SMS has a broader reach and high engagement and open rates when compared to other mediums of communication. SMS is a two-way channel as it can handle both outgoing and incoming messages. We could have personalised conversations with the target audience and clear any of their doubts regarding the pandemic and the need for vaccination. Booking appointments: In SMS, open rates are pretty high; around 90% of people open the text messages within five minutes of receiving the message. Info on the slots available, Booking of a particular vaccination slot, Confirmation and reminders and the rescheduling of vaccination slots can be done via text messaging. Everything can be tracked properly with the help of an SMS Gateway. Sending automated text messages make the whole process much easier. Sending resourceful info: Any resourceful information that might help the target audience can be shared with the masses with just one click. For example:- Info about the vaccination process, the slot timing, reminders, etc. Anything from everything that the target audience wants to know can be shared instantly so that total transparency can be maintained. A 2-way sharing of resourceful information can happen as well. People can rate their experience, their doubts and their queries about the vaccination process. Acknowledgement & Certification: The Acknowledgement and certification process can be managed well by using an SMS Gateway. Links to certificates, acknowledgement and other details can be passed on with ease. Relationship building: Through SMS, you can also collect feedback and answer queries. Engagement with the targeted audience does not have to end with the completion of the vaccination process. Quality relationships could be built upon by meaningful, personalised engagement through an SMS Gateway. To sum up: The use of Text Messaging in managing and improving the vaccination process is significant. But partnering with any SMS Gateway provider won’t do the trick. You would need a reliable partner who would be with you full time throughout the whole vaccination process. Guni SMS, Australia’s No-1 SMS Gateway, would be the best choice. Their consultants provide custom made solutions and use-cases as per your requirements. They would also be providing a free campaign manager too throughout the whole vaccination process. The best part is that you would only have to pay for the SMS sent, which would be pay as you use. Guni has helped many businesses across Australia tackle the pandemic by helping them capitalising on the power of SMS. It is safe to say that Guni would be with you and your clinic full time, catering to all your needs and requirements. Capitalise on the power of SMS Broadcasting with the help of Guni for free today! Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin Improve upon your Sales, Marketing, Customer Success and Business Communication with the help of Guni. Get free consultation from our world class consultants today. Get Live Demo See how you can send SMS campaign in less than 5 minutes! Import contacts Compose Template Send Book a Demo
When to use Text messaging vs. Email?
Home When to use Text messaging vs. Email? The world of digital marketing is seeing many changes over the past two decades, and business marketing has fundamentally been transformed. While several modes are popular for marketing, the most known and preferred remain SMS and emails. However, both function differently and may not be suitable for all kinds of marketing, as they derive varied benefits based on the context. This article will highlight some of the differences and help you understand when the two tools can help you maximise your business potential. What is SMS? SMS, which stands for Short Messaging Service, has been a feature in mobile phones since they were created. Being one of the earliest features, it is inbuilt and requires no internet. This makes it most accessible and convenient for the population. Since it has been around for as long as mobile phones, people of all age groups are comfortable with their functioning and still prefer using it due to its ease of access. Requires no internet access No installation Accessible to users of all kinds of mobile phones Cheapest and Quickest mode of communication What are Emails? Emails, or electronic mails, are one of the oldest modes of communication that use the internet. An alternative to SMS that allows one to write longer texts, emails are traditionally considered the main mode of contact due to their commonplace nature and ability to replicate physical letters in a digital format. Emails have become very popular as a marketing strategy and are highly opted because of the word limit that they offer. However, they are also not as easily accessible as SMS and end up in the spam bin more often than not. The email software sometimes automatically detects marketing messages as spam and immediately shifts them to an unknown folder that does not appear on the receiver’s main screen at all. Can deliver longer content Provides more options and scope to customise content More Space available to include other media and graphics While both have their benefits for particular situations, both also have drawbacks that make them complementary to each other. Listed below are some ways you can take advantage of the two for your business in the right ways. 1. Use SMS for urgent updates SMS has much higher opening rates than emails, which means there is a higher likelihood of SMS messages being viewed than emails, which may end up as spam or get dismissed entirely. Since they are most read, it is best to use them to convey instant updates like sales, limited offers or urgent notifications regarding the store or services. Since these require instant action, a customer may be interested in following up and interacting further with your brand after reading them. You may include a link with such messages so they can immediately continue to your site and buy or consult your services further. 2. Emails can be used for Long-form texts Due to the word limit on SMS, it isn’t easy to convey elaborate messages regarding the brand. With a 160-character limit, one can only send short messages without any context, hoping the receiver understands the intent and takes action accordingly. However, with email to SMS, businesses can bridge this gap by converting detailed email messages into concise SMS formats for quick delivery. With emails, one can write long texts with added graphics and images to make the brand stand out. Emails do not take any storage space, so one can add as many embellishments as they like and still be able to send them conveniently via the internet. Brands can use this by sending out newsletters, customer support updates, or business communication like contract details or other documentation. 3. Use SMS if you’re looking to save expenses SMS does not need any prior instalments in the local device, nor does it depend on the internet to be transferred. It is an inbuilt feature that uses the telecom network to reach other devices. This makes it the cheapest mode of communication alongside phone calls, and phone calls are not as preferable to customers. Since phone calls require sustained communication for a message to be conveyed, SMS has the upper hand. It doesn’t demand much time from the customer and does the job of communicating your brand’s ideas all within 160 characters while barely using any money. Small businesses can significantly benefit from SMS marketing. Since it is cost-effective, it can be a profitable option to expand the company, and a function like sending SMS in bulk can allow you to reach new customers outside of your existing clientele at no high costs. SMS and emails clearly have several benefits, and this article barely scratches the surface. While aiming to master the marketing game, it is helpful to realise that different methods have varied advantages. Using them according to your needs while planning strategically can boost your brand’s profits in the long run and help in building a sustained clientele. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin Improve upon your Sales, Marketing, Customer Success and Business Communication with the help of Guni. Get free consultation from our world class consultants today. Get Live Demo See how you can send SMS campaign in less than 5 minutes! Import contacts Compose Template Send Book a Demo
SMS Over Email? 6 Powerful Reasons To Make a Switch In 2021
Home SMS Over Email? 6 Powerful Reasons To Make a Switch In 2021 For the past decade, businesses have used Email as a traditional medium of communication to reach audiences and target the masses. However, with the usage of mobile phones on the rise, SMS messaging is gaining popularity. Businesses nowadays are slowly shifting towards SMS Gateways and using email to SMS solutions to communicate with their key stakeholders, enhance Customer Success, and improve their respective processes. Here are 10 reasons why you should prefer SMS over Email for your businesses in 2021. Here is a glimpse of the increase in the usage of smartphones. 6 Reasons To Switch From Email To SMS In 2021 1. Higher Open Rate Emails are great. They serve as a great foundation to conduct formal communications. But if you compare the open rates of emails over SMS, the latter wins. Not many open emails as soon as they reach their inbox. If it is a sales email, most recipients don’t even open the email. Most of the time, the emails land in the spam folder, and the recipient hardly checks on it. ’83% of millennials cite opening a text within 90 seconds of receiving it.’’ How many times have you opened a text message the minute it pops on your screen and got a glimpse of the content and context within seconds? “At around 90%, the SMS open rate is almost triple that of the average email open rate.” 2. Higher Response Rate ‘’It takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email.’’ Replying to a text message is easy when you compare it to an email. Since the content and the text message context is precise and crisp, it takes the recipient just a couple of seconds to understand the same and reply swiftly. 3. Precise and Crisp The great thing about email is that you can send long messages. But the question is, does your recipients read the full message? With text messages, you would have to convey the content and the context within a limit of just 160 characters. This means that your message should be precise and crisp. The recipient can read through the message with just a glimpse and take the necessary actions required. 4. Cost-Effective Most people think that Emails are more cost-effective than Text Messaging. But to send bulk emails, businesses would have to invest in Email broadcasting tools or platforms, which are costly. You would also have to avail of the services of campaign managers or marketing agencies too. Text Messaging service providers such as Guni SMS provide SMS for the rate of 0.03 cents per SMS. Guni also provides free campaign managers. Hence when you compare the costs, text messaging is a cost-effective option. 5. The best medium for marketing SMS engagement rate when compared to Email and Social Media. Email marketing has an open rate of only 20%, while SMS Marketing open rates come to 98%. SMS marketing market is expected to grow to $83.03 billion by 2024. Furthermore, customers prefer to know more about offers, discounts, and promotions through text messaging rather than emails. ‘’SMS produces engagement rates six to eight times higher than email marketing when used for redemption, data collection, and brand awareness.’’ 6. Greater Reach Less than 3% of SMS messages are marked as spam, while almost 50% of emails are filtered as spam. Furthermore, the recipient would need an internet connection and an email account to be contacted via email. But for text messaging, any ordinary mobile phone with a sim connection is only required. Your target audience doesn’t need an internet connection to send or receive the message. Thus you can target a wider audience across the globe. Wrapping Up In short, Text messaging is a better alternative when compared to Email. SMS Marketing is the best option for businesses looking to survive the current pandemic and take advantage of the economic boom that’s coming. ‘’SMS marketing grew by 8.5% and 20% in March and April 2020, respectively, in response to the Pandemic.’’ If your business is trying to capitalise on the positive impact of SMS Marketing, then Guni SMS, which is the number one SMS Gateway in Australia, is the go-to service provider. The consultants at Guni offers custom made solutions as per the requirements of your business. Whether it be for Marketing, Sales, Improving customer success or processes, Guni would be the best effective alternative regarding cost and ROI. Sign up with Guni for free today and add value to your business. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin Improve upon your Sales, Marketing, Customer Success and Business Communication with the help of Guni. Get free consultation from our world class consultants today. Get Live Demo See how you can send SMS campaign in less than 5 minutes! Import contacts Compose Template Send Book a Demo