3 Marketing Strategies To Follow To Increase Restaurant Sales during the pandemic.

3 Marketing Strategies To Follow To Increase Restaurant Sales during the pandemic. The impact of the pandemic has changed the way businesses operate. The restaurant business is one of those industries that have witnessed the most significant change. From promoting more takeaways, implementing safety measures to investing in customer success, the industry understood that it needed to adapt and change to survive.  Regardless of all the changes that have happened, the need for marketing remains constant. Marketing to customers who have spent the past few months isolated at home is a challenging task indeed. Persuading customers to dine or do takeaways while the fear of the pandemic is still at an all-time high has got restaurants thinking. Choosing the right marketing strategies and implementing the same is the key here for the survival of any restaurant.  We want to give you five solid marketing strategies that would positively impact your sales and revenue. Let’s begin. 5 Marketing Strategies To Follow To Upsurge Restaurant Sales Post Covid   1. Capitalising on Video content Marketing Videos are a great way to exhibit any content. It is effective because it helps capture users’ attention, retains their attention, leaves an impression in their minds, and pushes them to conduct an action. ‘’Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.’’ When all your diners are hesitant to dine in restaurants, videos can play a significant role in eliminating those fears and compel them to book a table. Videos can be used to convey the safety measures that are taken, your brand, the experience that you provide to just about anything that creates meaningful engagement with your customers. To create compelling videos, you can consider the following: Remember to convey the message in the form of a story. Make it as relevant as possible. Content without the proper Context is a recipe for disaster. Provide quality information. The information you provide should be resourceful. Use the first 3 seconds wisely as it takes people 3 seconds to decide whether to watch your video or not. Try to connect to the emotional side of your customers. The topics of the video content can range from:- How the food is prepared. The hygiene level maintained. How the staff is masked and working in accordance with the covid-19 precautions. About your brand, your story, the experience you provide. About your menu, the different types of delicacies you provide. About the chef, the staff and owners. Content related to your current marketing campaigns, your offers and your target market audience. 2. Partnering With Influencers Word of mouth marketing through social media is a pretty effective way to promote your restaurant during this pandemic. The best way to capitalise on the benefits of word of mouth marketing in social media is through the influencers on social media. Influencer marketing is booming.  Influencers are individuals that have a good number of followers. The content that they post sparks the interest of a specific set of people. These followers may be identical in terms of demographics, likes or interests. Based on your ideal target market audience, you can partner with the perfect influencer for that specific target market audience. Your restaurant can capitalise on Influencer Marketing by following this step by step process:- 1) Choose your platform- Choose the social media platform that would be the best to promote your brand. Keep in mind that each platform has its uniqueness.   2) Set your Objectives- Once you have selected your social media platform, define your goals and objectives based on your requirements. 3) Target Audience- Understand your ideal target market audience. You could try creating a customer persona as well. 4) Select the Influencer- Once you have an educated guess on who your target audience is, choose an influencer with a following similar to your ideal customer persona. 3. Capitalising on the power of SMS. The power of an exemplary communication medium can convert potential leads into becoming loyal customers. Despite understanding this, businesses tend to invest in effective communication channels but aren’t as effective as they should be. SMS is an underrated medium of communication. For marketing, improving processes or customer success, SMS is a cost-effective alternative that can positively impact meaningful engagement. ‘’70% of consumers think SMS marketing is a great way for businesses to get their attention.’’ Loyal customers helping out their favourite restaurants during this pandemic has once again shown us the importance of a quality customer success methodology. SMS is an excellent channel for creating meaningful engagement with your customers and build upon customer loyalty.   SMS Marketing is one of the most potent marketing tools out there. SMS is simple, instant, easy, and works well to enhance engagements with customers. It contains the highest open and response rate compared to other communication platforms. ‘’Text marketing is incredibly effective, with SMS open rates as high as 98%.’’ it is a direct medium of connecting to your customers with just one click. SMS Marketing stands on top if you compare the ROI to other mediums of engagement like E-mail and Social Media. Some of the main benefits of SMS Marketing are:- Cost-effective. Better ROI. Better engagement and reach. Direct channel. Greater audience reach. Wrapping Up So these are the three main marketing strategies that you can implement in your restaurant business. Out of the three, SMS Marketing remains the best practical option regarding cost, ROI, & engagement.  If you are looking to capitalise on the power of SMS, the Guni SMS– Australia’s number one SMS Gateway is the best solution out there. Restaurants like Little Bonnys & P’sghetti Bar based in Australia partnered with Guni during this pandemic and benefited.  Was your business affected by the Covid-19 Pandemic? Are you looking to bounce back? Are you looking to increase more dine-in and take-aways for your restaurant? Are you looking to increase customer loyalty through meaningful engagement? Do you want to capitalise on the power of SMS Broadcasting to improve your business? Guni can help you for free.

SMS Broadcast in Restaurants – Importance & Application

SMS Broadcast in Restaurants – Importance & Application People can ignore phone calls, leave their emails unread for days, but SMS messages always get attention. We all tend to look through our phones whenever a notification pops up once in a while. With time, SMS Broadcasting has become a preferred method of communication for the Restaurant space.  Let’s dive in and understand how you can use SMS Broadcast to manage the pandemic and thrive in the Restaurant Space. Sales & Marketing Sales & Marketing are two sides of the same coin. Restaurants can utilise the power of SMS Broadcast to improve their sales through SMS Marketing. With an open rate of 98%, all the mobile phones can be targeted within one click. It is estimated that there are around 3.9 billion mobile phones in the world. With a higher click-through rate than any other medium, 70% of customers read texts within 3 to 5 minutes of receiving them.  The point is that SMS Marketing would help restaurants get a better ROI when compared to other mediums such as Email and Social Media Platforms. SMS Broadcasting Led To an increase in sales for the restaurant Little Bonny (Case Study) Little Bonny is a restaurant situated in NSW, Australia. They improved upon their sales in the pandemic with the help of SMS Broadcast Marketing. They got around 39 orders in just one single SMS Campaign worth only 20 dollars. SMS Broadcast Marketing is the best tool for targeting and reaching out to a specific set of audiences. The only catch is that they should have a regular mobile phone.  SMS Broadcast is much cost-effective compared to other mediums. Social Media Marketing requires the use of paid ads which are costly.  Emails are considered a free medium of communication. But using Email for marketing by sending bulk emails require an Email Marketing Platform, which is costly.  SMS Gateways such as Guni SMS provides SMS Broadcast Marketing services at just 6.2 cents per SMS. They provide custom made use-cases/solutions per your restaurant’s requirements and a dedicated campaign manager for free. Plus, if you consider the effectiveness and ROI of an SMS Broadcast Campaign, the winner is pretty clear. You could save the commission given to online delivery applications and directly reach out to your target customers. Here are some templates that Restaurants can use for SMS Broadcast Marketing. Customer Sucess The Covid-19 pandemic has shown the importance of customer loyalty for players in the Restaurant space. We have heard many stories during the lockdown phase where loyal customers got together and joined hands in helping out their favourite restaurants.  SMS Broadcasting for Restaurants is a great tool to engage with existing customers and make profitable relationships. P’sghetti Bar is a restaurant based in NSW, Australia. They improved upon their Customer Loyalty by capitalising on the power of SMS. SMS Broadcast can be used to send resourceful information to customers. They can also understand the reviews and experience of customers as well. Here are some Customer Success SMS templates for the Restaurant industry that you can use:- For Facilitating Processes. SMS Broadcast can be used as an effective tool for facilitating Restaurant Processes as well.  Let us say if your restaurant is providing home delivery services in your business proximity. Resourceful information can be sent, and the whole process can be managed & facilitated. The same can be done for take-away orders as well. You could also communicate to your customers if a table is ready via SMS Broadcast. Every process requires a communication medium. SMS Broadcast Software can be utilised as a communication medium to manage and facilitate any processes. Let’s look at some SMS Broadcast Templates to understand further:- Final Words The importance and relevance of SMS Broadcasting for Restaurants is clear as daylight. Use SMS Broadcasting appropriately to ensure that your Restaurants survives this pandemic and take advantage of the post-pandemic boom that’s coming. Choosing the best SMS Broadcast Service Provider in Australia is critical for your restaurant to fully capitalise on SMS’s power. Guni SMS, Australia’s No-1 SMS Gateway, would be the best choice. Their consultants provide custom made solutions and use-cases as per your requirements. They would also be providing a free campaign manager too throughout the SMS Broadcasting process.  The best part is that you would only have to pay for the SMS sent, which would be pay as you use. Guni has helped many businesses across Australia tackle the pandemic by helping them capitalising on the power of SMS Broadcasting.  It is safe to say that Guni would be with you full time, catering to all your needs and requirements. Try Guni SMS for free Today. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin Double upon your engagement. Start Growing with Guni today