What Is an SMS API and How Does It Work?

Home What Is an SMS API and How Does It Work? In today’s digital world, businesses want to connect with customers quickly and effectively. To achieve this, one of the most powerful tools is SMS API. At Guni SMS, we’re passionate about helping Australian businesses in using SMS to engage with their audience. Let us simplify it. What Is SMS API? An SMS API (Application Programming Interface) is a set of tools and protocols that allows different software applications to send and receive text messages via an SMS gateway. Think of it as a bridge between your business’s systems—like a CRM, website, or app—and a messaging service that delivers texts to your customers’ phones. How Does SMS API Work? The use of an SMS API is very simple, but there’s some clever technology behind it. Here are the stages of how it works: Choose an SMS Provider: First, you select a reliable SMS gateway provider (like Guni SMS). This provider connects your application to mobile networks so that all your messages get delivered. Get an API Key: Once you have signed up with the SMS provider, you will receive an API key or token. The API key is more like a secure password that allows authentication of your application when it requests services from the SMS gateway. Integrate the API: Your developers, based on the documentation provided by the provider, will integrate the SMS API into your software; this means writing code that sends requests to the SMS gateway. For example, you might simply send an HTTP request to send a message. Send Messages:  Once integrated, your application can start sending SMS messages automatically; for example: a customer places an order, a booking is made, or a payment is processed. Handle Responses: The SMS API can work on receiving replies or delivery reports. For example, Guni SMS sends webhooks whenever a message has been delivered or a customer has replied to their system in near real-time. Scale and Automate: With the API set up, you could send one message, send bulk SMS campaigns, or even Multimedia messages (MMS). You could schedule your messages or automate other tasks, like sending reminders; anything that would save you time must be worth it. Why Use an SMS API? SMS APIs are big for businesses. Here’s why: A High Open Rate: More than 90% of all SMS messages are opened, usually within 5 minutes, making them ideal for urgent or important communications. Automation: APIs allow you to automate repetitive tasks, like sending order confirmations or appointment reminders, freeing up your team for other work. Smooth Integration: SMS APIs integrate seamlessly with your existing systems, be it Zoho CRM, ActiveCampaign marketing platform, or any other custom-made app. Cost-Effective: Sending bulk SMS through an API is generally cheaper than other kinds of advertising, with straightforward pricing like Guni SMS’s “Pay & Go”. Scalability: SMS APIs work well for any volume, from a small business sending a few messages to an enterprise lobbing millions. At Guni SMS, we’ve seen firsthand how SMS APIs change businesses. For example, a dental practice we work with has had a 90% reduction in no-show appointments since they started using the API for automated reminders. Another one, a retail company, increased sales by running SMS campaigns that were integrated with their e-commerce platform. How Guni SMS Makes SMS APIs Easy? At Guni SMS, we’re committed to making SMS communication simple, secure, and effective for Australian businesses. Here’s how our SMS API stands out: User-Friendly Integration: Our RESTful API is designed for developers, with clear documentation and a free sandbox account for testing. You can start sending messages in under two minutes! Two-Way Messaging: Engage customers with 2-way SMS, allowing them to reply directly to your messages, all organized in our web portal. Real-Time Insights: Get instant delivery reports and track campaign performance with our webhook support. Local Support: Our Australian team is available 24/7 to assist with setup, integration, or troubleshooting. Secure and Compliant: With Australia-based servers and direct connections to local telcos, we ensure your data is safe and compliant with regulations. Getting Started with Guni SMS Ready to explore the power of an SMS API? With Guni SMS, it’s easy to get started: Sign up for a free trial at gunisms.com.au and get 30 free SMS credits. Generate your API key from our integration portal. Follow our step-by-step documentation to integrate the API into your systems. Start sending messages and watch your customer engagement soar! Whether you’re automating alerts, running marketing campaigns, or sending personalized MMS, an SMS API can take your business communication to the next level. At Guni SMS, we’re here to help you every step of the way. Have questions or need help with integration? Contact our team at 1300 011 117 or visit gunisms.com.au to learn more. Sign Up Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin

Why is an SMS Gateway Essential for Your Business Communication?

Home What is Email to SMS? How It Works & Why You Need It? An SMS gateway can transform how you connect with customers, coordinate teams, or send out essential updates. Effective communication is the backbone of any successful business in today’s fast-paced digital world.  GuniSMS is an Australian SMS gateway provider, which means that businesses can use email to SMS, bulk SMS, and SMS API as tools for enhancing communication and getting results. Here are the reasons why an SMS gateway is important for your business, and how GuniSMS makes it work seamlessly. The Power of Instant Communication SMS is an interesting medium to reach out to customers that is opened 98% of the time or more, as compared to emails that might get buried in inboxes or phone calls that go unanswered. It creates the bridge between your business systems and mobile networks, ensuring that your messages are delivered to customers instantly. With GuniSMS, you can send SMS messages to your audience’s phones about important updates, promotions, or reminders, to ensure that they see and act upon your messages. Simplify with Email to SMS Another unique quality of GuniSMS is emailing to SMS. Imagine sending an SMS straight from your email client-no extra apps or platforms in the way. With this line, an email could be converted into a text message, making it easy for businesses to send very quick alerts or even personalized touchpoints to a customer. What appointment would you want a client to keep, or perhaps sharing time-sensitive offers via email to SMS is quick and keeps it in a readily viewable setting. Reach Thousands with Bulk SMS In a world where attention is fleeting, an SMS gateway ensures your business stays front and center. GuniSMS makes it easy to leverage email to SMS, bulk SMS, and SMS API to communicate effectively and efficiently. From instant customer outreach to automated workflows, their platform empowers you to build stronger relationships and grow your business. Ready to elevate your communication? Visit https://gunisms.com.au/ and discover why GuniSMS is the ultimate choice for your SMS gateway needs. Seamless Integration with SMS API GuniSMS SMS API is a must-have for businesses wanting to automate and scale their communication needs. This powerful utility allows integration of SMS functionality directly into existing software, CRM, or e-commerce platforms. It would be a simple task to send order confirmations, delivery updates, or two-factor authentication codes. The SMS API does the work at lightning speed! With a strong and secure API from GuniSMS, you are guaranteed reliable delivery, allowing you to continue focusing on growing the business with customer connectivity. Why Choose GuniSMS? GuniSMS, an Australian company known and trusted by many, provides fast, secure, and dependable SMS solutions according to the customer’s needs. Its platform supports almost all features, from emailing to SMS for immediate messaging to bulk SMS for mass campaigns and SMS API for easy automation. Competitive prices, local support, and keeping you within your communication privacy laws-all these make GuniSMS an effective and trustworthy option. Real-World Benefits for Your Business In a world where attention is fleeting, an SMS gateway ensures your business stays front and center. GuniSMS makes it easy to leverage email to SMS, bulk SMS, and SMS API to communicate effectively and efficiently. From instant customer outreach to automated workflows, their platform empowers you to build stronger relationships and grow your business. Ready to elevate your communication? Visit https://gunisms.com.au/ and discover why GuniSMS is the ultimate choice for your SMS gateway needs. Final Thoughts In a world where attention is fleeting, an SMS gateway ensures your business stays front and center. GuniSMS makes it easy to leverage email to SMS, bulk SMS, and SMS API to communicate effectively and efficiently. From instant customer outreach to automated workflows, their platform empowers you to build stronger relationships and grow your business. Ready to elevate your communication? Visit https://gunisms.com.au/ and discover why GuniSMS is the ultimate choice for your SMS gateway needs. Sign Up Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin

How Guni SMS Provides a Powerful SMS Gateway for Australian Businesses

Home How Guni SMS Provides a Powerful SMS Gateway for Australian Businesses In this fast-paced digital world, it’s imperative for business organizations to have reliable communication tools to keep in contact with customers. SMS has emerged as one of the most potent ways of reaching people instantly. Behind the convenience of simply sending a message lies impressive technology: the SMS Gateway. Guni SMS is at the forefront of the operation of sophisticated SMS gateways that are easy to integrate in helping Australian businesses in streamlining communication, improving engagement, and growing faster. What Is the SMS Gateway? An SMS gateway is a service used by companies, and its abilities allow systems or applications to send and receive SMS messages by means of telecommunication networks; since SMS gateways act as bridges among TCP/IP protocols and mobile networks, companies are able to send huge bulks of messages, schedule alerts, and interact with the customer in an automatic fashion via various channels. Guni SMS offers a state-of-the-art SMS Gateway Platform that caters to various SMS services, from bulk SMS marketing all the way to email-to-SMS, all from a very powerful dashboard. Why Guni SMS is Trusted by Every Australian Business Ease of Integration Our SMS gateway is extremely easy to integrate into any CRM, website, or mobile app through API integration. Such fast and effortless integration makes it possible for both small and large companies to scale on our platform according to their requirements. Bulk SMS Sending This is where you can simply send bulk SMS to as many customers as you want in one go. This service is useful for promotions, reminders, alerts, or announcements by companies. Very high delivery rates combined with delivery instant messaging make sure that your message will reach them instantly and effectively. Email to SMS Capability Even now, many businesses live on emails for internal, customer communications. In fact, emails to SMS enable Guni SMS clients to send text messages from any email account directly to any mobile number would be the perfect choice for teams that prefer effortless simplicity in their communications and wish to avoid logging into another platform for messaging. Online Reporting and Analysis Know the performance of your campaign while it is still running through real-time data. Guni SMS has very extensive reports which allow you to monitor your delivery rates, response times, and message engagement-all giving you insight as to what action, if any, should be taken on your strategy. Top-Level Security  We take the issue of data security very seriously. The encryption and secure protocols used by our SMS gateway guarantee that all your messages are completely safe along with any customer or user data. How Businesses Benefit from Guni SMS Gateway Retailers send discount codes, flash sale alerts, and order confirmatory messages via our platform. Healthcare sends appointment reminders and alerts patients with health information directly to cell phones. Schools/institutions send special notifications for students/parents about changes to the timetable or details of upcoming events. E-commerce companies use our application for mass SMS to inform customers about shipping or delivery, return and newly arrived stock alerts. Run a tech company, or perhaps a café or nonprofit? In that case, you will be rewarded for all your business needs by Guni SMS’s flexible messaging solutions. Setting Up Is Easy No Technical Skills Required – Send out SMSs in a matter of minutes without any coding or elaborate setups. Quick Account Creation – Signing up online gives you instant access to your dashboard.  Simple Integration – You can integrate your current email system with our email-to-SMS feature painlessly. User-Friendly Dashboard – Our aware interface allows you to manage contacts, schedule messages, and track campaigns.  Plug-and-Play API – Use our powerful and secure SMS API to easily integrate SMS functionality into your applications or systems. Step-by-Step Guides – Follow simple documentation to get started with confidence and feel good about it. Dedicated Support Team – You have experts by your side throughout this journey. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin

3 Marketing Strategies To Follow To Increase Restaurant Sales during the pandemic.

Home 3 Marketing Strategies To Follow To Increase Restaurant Sales during the pandemic. The impact of the pandemic has changed the way businesses operate. The restaurant business is one of those industries that have witnessed the most significant change. From promoting more takeaways, implementing safety measures to investing in customer success, the industry understood that it needed to adapt and change to survive.  Regardless of all the changes that have happened, the need for marketing remains constant. Marketing to customers who have spent the past few months isolated at home is a challenging task indeed. Persuading customers to dine or do takeaways while the fear of the pandemic is still at an all-time high has got restaurants thinking. Choosing the right marketing strategies and implementing the same is the key here for the survival of any restaurant.  We want to give you five solid marketing strategies that would positively impact your sales and revenue. Let’s begin. 5 Marketing Strategies To Follow To Upsurge Restaurant Sales Post Covid 1. Capitalising on Video content Marketing Videos are a great way to exhibit any content. It is effective because it helps capture users’ attention, retains their attention, leaves an impression in their minds, and pushes them to conduct an action. ‘’Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.’’ When all your diners are hesitant to dine in restaurants, videos can play a significant role in eliminating those fears and compel them to book a table. Videos can be used to convey the safety measures that are taken, your brand, the experience that you provide to just about anything that creates meaningful engagement with your customers. To create compelling videos, you can consider the following: Remember to convey the message in the form of a story. Make it as relevant as possible. Content without the proper Context is a recipe for disaster. Provide quality information. The information you provide should be resourceful. Use the first 3 seconds wisely as it takes people 3 seconds to decide whether to watch your video or not. Try to connect to the emotional side of your customers. The topics of the video content can range from:- How the food is prepared. The hygiene level maintained. How the staff is masked and working in accordance with the covid-19 precautions. About your brand, your story, the experience you provide. About your menu, the different types of delicacies you provide. About the chef, the staff and owners. Content related to your current marketing campaigns, your offers and your target market audience. 2. Partnering With Influencers Word of mouth marketing through social media is a pretty effective way to promote your restaurant during this pandemic. The best way to capitalise on the benefits of word of mouth marketing in social media is through the influencers on social media. Influencer marketing is booming.  Influencers are individuals that have a good number of followers. The content that they post sparks the interest of a specific set of people. These followers may be identical in terms of demographics, likes or interests. Based on your ideal target market audience, you can partner with the perfect influencer for that specific target market audience. Your restaurant can capitalise on Influencer Marketing by following this step by step process:- 1) Choose your platform- Choose the social media platform that would be the best to promote your brand. Keep in mind that each platform has its uniqueness.   2) Set your Objectives- Once you have selected your social media platform, define your goals and objectives based on your requirements. 3) Target Audience- Understand your ideal target market audience. You could try creating a customer persona as well. 4) Select the Influencer- Once you have an educated guess on who your target audience is, choose an influencer with a following similar to your ideal customer persona. 3. Capitalising on the power of SMS. The power of an exemplary communication medium can convert potential leads into becoming loyal customers. Despite understanding this, businesses tend to invest in effective communication channels but aren’t as effective as they should be. SMS is an underrated medium of communication. For marketing, improving processes or customer success, SMS is a cost-effective alternative that can positively impact meaningful engagement. ‘’70% of consumers think SMS marketing is a great way for businesses to get their attention.’’ Loyal customers helping out their favourite restaurants during this pandemic has once again shown us the importance of a quality customer success methodology. SMS is an excellent channel for creating meaningful engagement with your customers and build upon customer loyalty. SMS Marketing is one of the most potent marketing tools out there. SMS is simple, instant, easy, and works well to enhance engagements with customers. It contains the highest open and response rate compared to other communication platforms. ‘’Text marketing is incredibly effective, with SMS open rates as high as 98%.’’ it is a direct medium of connecting to your customers with just one click. SMS Marketing stands on top if you compare the ROI to other mediums of engagement like E-mail and Social Media. Some of the main benefits of SMS Marketing are:- Cost-effective. Better ROI. Better engagement and reach. Direct channel. Greater audience reach. Wrapping Up So these are the three main marketing strategies that you can implement in your restaurant business. Out of the three, SMS Marketing remains the best practical option regarding cost, ROI, & engagement.  If you are looking to capitalise on the power of SMS, the Guni SMS– Australia’s number one SMS Gateway is the best solution out there. Restaurants like Little Bonnys & P’sghetti Bar based in Australia partnered with Guni during this pandemic and benefited.  Was your business affected by the Covid-19 Pandemic? Are you looking to bounce back? Are you looking to increase more dine-in and take-aways for your restaurant? Are you looking to increase customer loyalty through meaningful engagement? Do you want to capitalise on the power of SMS Broadcasting to improve your business? Guni can help you for free. Guni

SMS Broadcast in Restaurants – Importance & Application

Home SMS Broadcast in Restaurants – Importance & Application People can ignore phone calls, leave their emails unread for days, but SMS messages always get attention. We all tend to look through our phones whenever a notification pops up once in a while. With time, SMS Broadcasting has become a preferred method of communication for the Restaurant space.  Let’s dive in and understand how you can use SMS Broadcast to manage the pandemic and thrive in the Restaurant Space. Sales & Marketing Sales & Marketing are two sides of the same coin. Restaurants can utilise the power of SMS Broadcast to improve their sales through SMS Marketing. With an open rate of 98%, all the mobile phones can be targeted within one click. It is estimated that there are around 3.9 billion mobile phones in the world. With a higher click-through rate than any other medium, 70% of customers read texts within 3 to 5 minutes of receiving them.  The point is that SMS Marketing would help restaurants get a better ROI when compared to other mediums such as Email and Social Media Platforms. SMS Broadcasting Led To an increase in sales for the restaurant Little Bonny (Case Study) Little Bonny is a restaurant situated in NSW, Australia. They improved upon their sales in the pandemic with the help of SMS Broadcast Marketing. They got around 39 orders in just one single SMS Campaign worth only 20 dollars. SMS Broadcast Marketing is the best tool for targeting and reaching out to a specific set of audiences. The only catch is that they should have a regular mobile phone.  SMS Broadcast is much cost-effective compared to other mediums. Social Media Marketing requires the use of paid ads which are costly.  Emails are considered a free medium of communication. But using Email for marketing by sending bulk emails requires an Email Marketing Platform, which is costly. An alternative is email to SMS, which allows you to reach your audience efficiently without the high costs of traditional email marketing platforms. SMS Gateways such as Guni SMS provides SMS Broadcast Marketing services at just 6.2 cents per SMS. They provide custom made use-cases/solutions per your restaurant’s requirements and a dedicated campaign manager for free. Plus, if you consider the effectiveness and ROI of an SMS Broadcast Campaign, the winner is pretty clear. You could save the commission given to online delivery applications and directly reach out to your target customers. Here are some templates that Restaurants can use for SMS Broadcast Marketing. Customer Sucess The Covid-19 pandemic has shown the importance of customer loyalty for players in the Restaurant space. We have heard many stories during the lockdown phase where loyal customers got together and joined hands in helping out their favourite restaurants.  SMS Broadcasting for Restaurants is a great tool to engage with existing customers and make profitable relationships. P’sghetti Bar is a restaurant based in NSW, Australia. They improved upon their Customer Loyalty by capitalising on the power of SMS. SMS Broadcast can be used to send resourceful information to customers. They can also understand the reviews and experience of customers as well. Here are some Customer Success SMS templates for the Restaurant industry that you can use:- For Facilitating Processes SMS Broadcast can be used as an effective tool for facilitating Restaurant Processes as well.  Let us say if your restaurant is providing home delivery services in your business proximity. Resourceful information can be sent, and the whole process can be managed & facilitated. The same can be done for take-away orders as well. You could also communicate to your customers if a table is ready via SMS Broadcast. Every process requires a communication medium. SMS Broadcast Software can be utilised as a communication medium to manage and facilitate any processes. Let’s look at some SMS Broadcast Templates to understand further:- Final Words The importance and relevance of SMS Broadcasting for Restaurants is clear as daylight. Use SMS Broadcasting appropriately to ensure that your Restaurants survives this pandemic and take advantage of the post-pandemic boom that’s coming. Choosing the best SMS Broadcast Service Provider in Australia is critical for your restaurant to fully capitalise on SMS’s power. Guni SMS, Australia’s No-1 SMS Gateway, would be the best choice. Their consultants provide custom made solutions and use-cases as per your requirements. They would also be providing a free campaign manager too throughout the SMS Broadcasting process.  The best part is that you would only have to pay for the SMS sent, which would be pay as you use. Guni has helped many businesses across Australia tackle the pandemic by helping them capitalising on the power of SMS Broadcasting.  It is safe to say that Guni would be with you full time, catering to all your needs and requirements. Try Guni SMS for free Today. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin