Security
Home Security The security, integrity, and availability of your data are our top priorities. We know how vital it is to your business success. To ensure you never have to worry, we use a multi-layered approach to protect and monitor all your information. We strive to follow industry best practices when it comes to security and compliance using frameworks and guidelines such as OWASP, NIST, CIS, and CSA. Data protection: Your data is protected in rest by AES256 encryption and in transfer using TLS 1.2 Our SOC, security operations center, is staffed 24/7 and is a centralised unit that deals with security issues on an organizational and technical level. Tasks include but not limited to: Weekly Vulnerability scans, Log analysis, anomaly detection, pattern deviation, threat hunting, firewall rule monitoring, deviation in port openings, and impossible logins. Security penetrations tests are performed at least annually by a third party. Continuous improvements are carried out by conduction security architecture review, threat intelligence & threat monitoring. Security Awareness training – Mandatory yearly training for all users and additional specific training for operations, support and security staff. Crisis Management and Incident Management Training for staff are done with both tabletop exercises and different types of gamification. Personal data Guni receives in connection with your submission will be retained and protected under the company’s privacy policies and any applicable laws A Guni representative will acknowledge receipt as soon as possible, typically within 48 hours. Contact details: security@guni.com.au Submit any vulnerability information following these guidelines: Do not engage in any activity that can potentially cause harm to Guni, our customers, our employees, or our bulk SMS services. Do not engage in any activity that can potentially stop or degrade Guni services, products, systems, or assets. Do not engage in any activity that violates federal or state laws or regulations or the laws or regulations of any country where Guni data, services, assets or systems reside, Guni data traffic is routed or the researcher is conducting research activity. Do not store, share, compromise or destroy Guni or customer data. If Personally Identifiable Information (PII) is encountered, you should immediately halt your activity and contact Guni. Do not initiate a fraudulent financial transaction. Provide Guni reasonable time to fix any reported issue, before such information is shared with a third party or disclosed publicly. Certifications Guni cloud communications platform for messaging and Guni Operator Software is certified under the framework established by an Information Security Management System conforming to ISO/IEC 27001 – 2022. Certificate No: SCK/05/GDP/24/61/1648 Guni believes certification is key to displaying our best practice in Information Security Management and our commitment to building customer trust. What is ISO 27001? The ISO 27001 certificate is the most globally recognised information security standard defined by the International Organization for Standardization (ISO). As the top certification for Information Security. Management Systems (ISMS), it prescribes a systematic approach to managing sensitive company information so that it remains secure. It includes people, processes, and IT systems by applying a risk management process. Our Data Centre vendor (AWS) – Sydney/Melbourne is accredited with the following assurance programs/standards: PCI DSS Level 1 SOC 1/ ISAE 3402 SOC 2 SOC 3 IRAP (Australia) ISO 9001 ISO 27001 MTCS Tier 3 Certification FERPA ITAR Section 508 / VPAT FedRAMP (SM) DIACAP and FISMA NIST CJIS FIPS 140-2 DoD CSM Levels 1-2, 3-5 G-Cloud IT – Grundschutz MPAA CSA Cyber Essentials Plus Regulation 2016/679 of the European Parliament What does this mean for you as a customer? We take the security of your information seriously and have implemented sophisticated security measures to safeguard it. We want our customers to rely on and fully trust our technology and services. Getting ISO 27001 certified is a testament to the fact that Guni prioritizes data security. But it also ensures that we: Protect customer data rigorously Assess, minimize, and eliminate risks and vulnerabilities Work continuously with our security maturity Achieve operational excellence regarding our IT, HR, and information processes Continuous improvement Our mission to security doesn’t end here. Information security is an ongoing process and we will keep working hard to maintain and exceed our standards to protect both company and customer data. Yearly audits will be performed by an external auditor to attest to our continuous compliance as we continue to develop and grow our business. Business Continuity Guni has a business continuity plan in place that is tested and updated at least annually. The business continuity plan is available upon request. Benefits we have already realized in the process Guni now has the freedom to operate without the use of its global office network. Through our business continuity planning, we have freed ourselves from the physical office and can securely offer Guni services to our clients in the event of natural disasters or pandemics Get Live Demo See how you can send SMS campaign in less than 5 minutes! Import contacts Compose Template Send Book a Demo
Security & Compliance Privacy Policy
Home Guni Security Serving Security-Sensitive Health, Financial, and Education Clients Nationwide Platform security Designed for security The Guni cloud infrastructure is housed in secure data centres, designed to satisfy the requirements of our most security-sensitive customers. The Guni infrastructure has been designed to provide the highest availability while putting strong safeguards in place regarding customer privacy and segregation. Constantly monitored The Guni infrastructure is protected by extensive network and security monitoring systems.. In addition, Guni infrastructure components are continuously scanned and tested. The Guni production network is segregated from the Guni corporate network, and access to this network is monitored and reviewed on a daily basis by Guni security managers. The Guni production network is segregated from the Guni corporate network and requires a separate set of credentials for access, consisting of SSH public-key authentication through a bastion host using an MFA token. This access is monitored and reviewed on a daily basis by Guni security managers. Highly automated Guni purpose-builds most of our security tools to tailor them for Guni’s unique environment and scale requirements. These security tools are built to provide maximum protection for your data, applications, and communication services, including bulk SMS solutions. This means Guni security experts spend less time on routine tasks and are able to focus more on proactive measures that can increase the security of your Guni Cloud environment. Highly available Guni builds its data centers in multiple geographic regions as well as across multiple Availability Zones within each region to offer maximum resiliency against system outages. Guni designs its data centers with significant excess bandwidth connections so that if a major disruption occurs there is sufficient capacity to enable traffic to be load-balanced to the remaining sites, minimizing the impact on you. Security features Network security Guni provides several security capabilities and services to increase privacy and control network access. These include: Built-in firewalls allow us to control network access to our server instances and subnets Encryption in transit with TLS De-identify message body On request, we can de-identify the body of messages to satisfy your strict security and compliance requirements. Access control Guni offers you capabilities to define, enforce, and manage user access policies across Guni services. This includes: Identity and access management capabilities to define individual user accounts with permissions across Guni resources Guni provides native identity and access management integration across many of its services plus SMS API integration with any of your own applications or services. Monitoring and logging Guni provides tools and features that enable you to see exactly what’s happening in your Guni environment. This includes: Deep visibility into API calls, including who, what, who, and from where calls were made Log aggregation options, streamlining investigations and compliance reporting Alert notifications when specific events occur or thresholds are exceeded These tools and features give you the visibility you need to spot issues before they impact the business and allow you to improve security posture, and reduce the risk profile, of your environment. Guni Compliance Assurance programs As a company, we don’t have any major accreditations, however, our data centre vendor (AWS) is accredited with the following assurance programs/standards: PCI DSS Level 1 SOC 1/ ISAE 3402 SOC 2 SOC 3 IRAP (Australia) ISO 9001 ISO 27001 MTCS Tier 3 Certification FERPA ITAR Section 508 / VPAT FedRAMP (SM) DIACAP and FISMA NIST CJIS FIPS 140-2 DoD CSM Levels 1-2, 3-5 G-Cloud IT – Grundschutz MPAA CSA Cyber Essentials Plus Regulation 2016/679 of the European Parliament
6 powerful ways in which an SMS Gateway can improve the patient experience in the Healthcare Industry.
Home 6 powerful ways in which an SMS Gateway can improve the patient experience in the Healthcare Industry. Healthcare service providers in Australia are working round the clock to assist patient that walks into their doors. The pandemic situation has drastically affected the Healthcare space. Since resources are being stretched, maintaining the required quality in the patient experience has been a challenge to many healthcare service providers. The Covid-19 pandemic has also impacted the way on ho people/patients wants to interact with the service providers in the Healthcare Industry. You’ll be surprised to learn that ‘’80% of people want the option to use their smartphones to interact with their healthcare providers.’’ In fact,‘’66% of smartphone users want to receive medical advice through digital channels instead of visiting a doctor.’’ The current processes implemented by the service providers concerning patient engagement in the healthcare space needs an overall change as per the demands and requirements of the present scenario. Text Messaging or SMS is a cost-effective tool that can be implemented to improve patient engagement. The overall patient journey can be appropriately managed with the help of an SMS Gateway, and the overall patient experience can be drastically improved. Here are six ways to do so:- 1. Book Appointments/Send Reminders In a study, it was found out that ‘’69% of people want to receive reminders to arrange medical appointments and to receive notification for taking their medication.’’ With the help of an SMS Gateway, Healthcare service providers can book appointments and send reminders to patients. The whole process of booking appointments and sending reminders can be managed appropriately and facilitated with ease. Automated text messages can be sent to book appointments, confirm appointments and to send reminders. 2. Conduct Regular Follow Up With Patients Conducting regular and timely follow-ups with patients is essential in ensuring that they move forward with the prescribed treatment plans. A proper follow up also reduces liability concerns and increases safety. With the help of an SMS Gateway, doctors and nurses can follow up with the patient and have personalised 2-way conversations. 3. Educate & Inform Patients Text Messaging is the best medium that can be used to educate and inform patients about healthcare. The best example of using SMS to inform patients would be about the Covid-19 pandemic. When the virus struck Australia, no one knew of its complications, the safety procedures, the do’s and don’ts, etc. Proper awareness could have been spread with the help of an SMS Gateway or Bulk SMS campaigns. Resourceful information related to healthcare can be promoted with a single click to the masses. Bulk SMS has a better engagement rate when compared to other mediums such as email and social media 4. Improved Staff Management Healthcare professionals are stretched due to the pandemic, and all most all of them are working overtime. An SMS Gateway would help improve the efficiency of those health professionals through automated SMS communication. Health professionals can easily track and manage their day to day activities with the help of timely reminders. It is also to be noted that the healthcare professionals’ efficiency will have a direct impact on the patient experience. 5. Getting Feedbacks SMS is an excellent tool for collecting feedback from patients. Ensuring that your patients are cared for and listened to is essential in the healthcare space. An SMS Gateway can be used to engage with the patients and collect timely information and feedback, which can be utilised for making things better. 6. Overall Management An SMS Gateway is an effective tool for the overall management of a patient’s journey. The whole process can be managed with ease. Medical Prescriptions can be sent by text messages. The waiting time of a patient can be reduced by providing accurate appointment times. This would be helpful for the patients as well as the staff. Huge crowds can be avoided. Appointments can be confirmed or denied by the patients or rescheduled. The best part is that custom made use-cases can be made based on the processes and the requirements of the health care service providers. There are SMS Gateway providers such as Guni SMS, that provides custom made solutions as per the requirements for free. Conclusion The expectations and preferences of the patients are changing. Healthcare service providers need to adapt to these changes for providing better quality services. Investing in an SMS Gateway would be the best cost-effective alternative for meeting these respective expectations and improving upon the patients’ experience. But just investing in any SMS service provider won’t work out. You should invest in an SMS service provider who can give you custom made solutions or use-cases as per your requirements. You should invest in an SMS service provider who has the experience in improving processes through meaningful engagement. The best alternative would be to go with Guni SMS– Australia’s No-1 SMS Gateway. They provide custom made solutions as per the requirements for free! Guni SMS is the best practical option concerning effective cost and ROI. Try Guni for free today and get free consultation services from professionals. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin Improve upon your Sales, Marketing, Customer Success and Business Communication with the help of Guni. Get free consultation from our world class consultants today. Get Live Demo See how you can send SMS campaign in less than 5 minutes! Import contacts Compose Template Send Book a Demo
SMS Over Email? 6 Powerful Reasons To Make a Switch In 2021
Home SMS Over Email? 6 Powerful Reasons To Make a Switch In 2021 For the past decade, businesses have used Email as a traditional medium of communication to reach audiences and target the masses. However, with the usage of mobile phones on the rise, SMS messaging is gaining popularity. Businesses nowadays are slowly shifting towards SMS Gateways and using email to SMS solutions to communicate with their key stakeholders, enhance Customer Success, and improve their respective processes. Here are 10 reasons why you should prefer SMS over Email for your businesses in 2021. Here is a glimpse of the increase in the usage of smartphones. 6 Reasons To Switch From Email To SMS In 2021 1. Higher Open Rate Emails are great. They serve as a great foundation to conduct formal communications. But if you compare the open rates of emails over SMS, the latter wins. Not many open emails as soon as they reach their inbox. If it is a sales email, most recipients don’t even open the email. Most of the time, the emails land in the spam folder, and the recipient hardly checks on it. ’83% of millennials cite opening a text within 90 seconds of receiving it.’’ How many times have you opened a text message the minute it pops on your screen and got a glimpse of the content and context within seconds? “At around 90%, the SMS open rate is almost triple that of the average email open rate.” 2. Higher Response Rate ‘’It takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email.’’ Replying to a text message is easy when you compare it to an email. Since the content and the text message context is precise and crisp, it takes the recipient just a couple of seconds to understand the same and reply swiftly. 3. Precise and Crisp The great thing about email is that you can send long messages. But the question is, does your recipients read the full message? With text messages, you would have to convey the content and the context within a limit of just 160 characters. This means that your message should be precise and crisp. The recipient can read through the message with just a glimpse and take the necessary actions required. 4. Cost-Effective Most people think that Emails are more cost-effective than Text Messaging. But to send bulk emails, businesses would have to invest in Email broadcasting tools or platforms, which are costly. You would also have to avail of the services of campaign managers or marketing agencies too. Text Messaging service providers such as Guni SMS provide SMS for the rate of 0.03 cents per SMS. Guni also provides free campaign managers. Hence when you compare the costs, text messaging is a cost-effective option. 5. The best medium for marketing SMS engagement rate when compared to Email and Social Media. Email marketing has an open rate of only 20%, while SMS Marketing open rates come to 98%. SMS marketing market is expected to grow to $83.03 billion by 2024. Furthermore, customers prefer to know more about offers, discounts, and promotions through text messaging rather than emails. ‘’SMS produces engagement rates six to eight times higher than email marketing when used for redemption, data collection, and brand awareness.’’ 6. Greater Reach Less than 3% of SMS messages are marked as spam, while almost 50% of emails are filtered as spam. Furthermore, the recipient would need an internet connection and an email account to be contacted via email. But for text messaging, any ordinary mobile phone with a sim connection is only required. Your target audience doesn’t need an internet connection to send or receive the message. Thus you can target a wider audience across the globe. Wrapping Up In short, Text messaging is a better alternative when compared to Email. SMS Marketing is the best option for businesses looking to survive the current pandemic and take advantage of the economic boom that’s coming. ‘’SMS marketing grew by 8.5% and 20% in March and April 2020, respectively, in response to the Pandemic.’’ If your business is trying to capitalise on the positive impact of SMS Marketing, then Guni SMS, which is the number one SMS Gateway in Australia, is the go-to service provider. The consultants at Guni offers custom made solutions as per the requirements of your business. Whether it be for Marketing, Sales, Improving customer success or processes, Guni would be the best effective alternative regarding cost and ROI. Sign up with Guni for free today and add value to your business. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin Improve upon your Sales, Marketing, Customer Success and Business Communication with the help of Guni. Get free consultation from our world class consultants today. Get Live Demo See how you can send SMS campaign in less than 5 minutes! Import contacts Compose Template Send Book a Demo
How to Use SMS Marketing for Shopify ?
Home How to Use SMS Marketing for Shopify ? Email is outdated due to higher rate of spamming and e-commerce has its existence through advertisement only. So what next to do if not opting for the best alternative available which is SMS marketing ? Yes, honestly there are options other than SMS marketing but they can not beat the superpower of this era and be the new superhero like bulk SMS. Let’s discuss how one can grow ecommerce unbelievably by SMS marketing. Skyrocketing your sales is easier than ever before with SMS marketing. Grow incredibly and let your business rock with highest opening rates, great customer relationship management and hiked ROI. Not only this but SMS marketing is comparably the most affordable way out to generate leads and communicate with potential customers. All you gotta do is add up creative content to your messages and get the right timing in your hand. And, here you go, boosting your sales with a huge customer base out there. Things to consider before you start with SMS marketing Mantra is know your terms I.e., SMS marketing + keyword + short codes will always work. Before you start, you should get familiar with what these things are and how everything actually works. Let’s get a minimal insight of all three – SMS Marketing – Another name for text messages is SMS, which stands for short messaging service. When SMS marketing is used in conjunction with a well-thought-out strategy, it offers an exceptional return on investment (ROI). To increase interaction with your existing marketing initiatives, such as social media, email newsletters, and direct mail adverts, you can incorporate it into your present marketing strategy. Keyword – To help you gauge the effectiveness of a campaign, you can construct keywords, which are specified words or brief phrases. Every advertisement you create can have its own unique Keyword, and you can check the number of times people texted it to your unique code. Short codes – The contact information associated with your SMS marketing account is known as a short code. Short codes eliminate the need for you to collect and send messages to clients using your personal cell phone number. Knowing the terminologies is important to work it most effectively. Things will work when you know them in and out and have an idea how to convert it to your benefit. Get a strategy and build a plan before you start Don’t simply register for SMS messaging and commence sending texts casually. Create a plan of action beforehand. Consider the purpose of that SMS you want to deliver before you actually do it along with the justification for sending it. Which behaviour would you like to see in your audience ? How can they benefit from your message? Do they genuinely want to receive your SMS message? Newcomers frequently send texts to persons who haven’t agreed to accept them and send texts to plenty of users at once; we’ll cover this too much in the fourth tip. By creating a strategy for when and how often you would like to deliver SMS messages to your customers, you may avert the first error. Knowing more about your audience will help you write texts that are more in line with what they desire to read. What do folks consider both appealing and morally reprehensible? Do they usually reply to your SMS during the daytime or on certain days of the week? Be careful to provide customers something that is of actual worth and maintain your conversations brief. Choose the best provider available – How did you decide which SMS technology company to choose out of the many that are available? As a Shopify business owner, you have access to software solutions that are customised to your unique needs. Run effective marketing campaigns for your shop with the help of Guni Sms’s Shopify integration. It is the greatest SMS application, in our opinion, for Shopify stores. Shopify shops may take advantage of a comprehensive functionality offered by Guni SMS to make the most of their SMS marketing campaigns. You may add suggested product photos, personalised product recommendations, issue abandoned cart notifications, verify orders, delivery and others. Rely on professionals only – If you are wondering why Guni ? The Answer is because it has got everything you may desire. Guni SMS provides you outstanding support for whatever needs you could wonder about. It’s based in Sydney, Australia, and it can efficiently make your messages spread everywhere in the nation. It guarantees affordable services with a superior SMS gateway that is simple to use. Neither a financial strain nor a hassle for your essential business functions. It offers you remarkable services in relation to integration with website or mobile application integration and simplifies your life practically through automation. Simply integrate and inform your customers of everything in process for their product. In order to keep you all updated, Guni bulk SMS service offers you real-time reports and suggestions. To see how well Guni SMS works for you, take advantage of free credits. By signing up with Guni SMS, you can let us handle all of your marketing concerns and let us improve your company so you can sit back and focus on your main activities. How beneficial SMS marketing is for ecommerce? Highest possible interactiveness with SMS marketing – Compared to emails or any other method of communicating with your potential consumers, bulk SMS have a greater opening rate. To maintain your brand’s reputation and encourage additional contact, it’s critical to deliver the appropriate message at the appropriate moment. Bulk SMS are sent more quickly because they only require a few moments to dispatch and give you information on the expected time of arrival. Reduction in abundant carts – Ensure that your Shopify account has SMS API integration so that it can send messages and notifications on your behalf about anything you specify. This will enable you to keep your customers informed about the status of their carts, automatically, via SMS, and to offer discounts or offers in connection
Why MMS Messaging is Your Ultimate Marketing Game-Changer- Tips and Tricks for Unbeatable Engagement
Home Why MMS Messaging is Your Ultimate Marketing Game-Changer- Tips and Tricks for Unbeatable Engagement Are you ready to take your mobile marketing to the next level? Picture this: combining the simplicity and immediacy of SMS with the impact of captivating imagery. That’s the power of Multimedia Messaging Service (MMS) campaigns. In today’s fast-paced digital world, captivating your audience’s attention is the key to successful marketing. Enter the realm of MMS (Multimedia Messaging Service) marketing—a dynamic approach that combines the power of visuals with the immediacy of mobile messaging. Let’s dive into why MMS marketing is the game-changer your business needs: Why MMS Marketing? MMS marketing is not just about sending messages—it’s about creating unforgettable experiences for your audience. With multimedia content like images, videos, and audio files, MMS messages stand out in crowded inboxes and leave a lasting impression. Studies show that people process visual content 60,000 times faster than text, making MMS the ultimate tool for capturing attention and driving engagement. Here’s why you should consider incorporating MMS into your next marketing campaign: 1. Visuals Speak Louder Than Words They say a picture is worth a thousand words, and with MMS, you can harness the power of visuals to convey your message in a way that words alone cannot. Whether it’s a striking image, an engaging video, or an interactive graphic, MMS allows you to captivate your audience and leave a lasting impression. 2. Higher Click Through Rates, Lower Opt-Out Rates: The numbers speak for themselves – MMS boasts a 15% higher click-through rate and a 20% lower opt-out rate compared to traditional SMS messaging. This means that not only are you more likely to capture your audience’s attention with MMS, but you’re also less likely to lose them along the way. 3 .Increased Social Sharing and Referral Traffic Get creative with your MMS content, and you’ll reap the rewards. Studies show that MMS content is 8 times more likely to be shared on social media or forwarded to friends and family. This not only amplifies the reach of your campaign but also generates valuable social media and referral traffic, helping you build a stronger brand presence online. 4. Maximize Your Campaign Results By incorporating MMS into your marketing strategy, you not only benefit from strong campaign results but also enjoy the secondary benefits of increased social media engagement and referral traffic. This multiplies the impact of your campaign and helps you build a strong, recognizable brand in the process. 5. Tell a Richer Story Sometimes, a picture just isn’t enough to convey your message fully. With MMS, you have the space to tell a richer story. With up to 1600 characters at your disposal, you can provide more context, share detailed information, and craft a compelling narrative that resonates with your audience. 6. Enhanced Branding Opportunities Your brand identity is everything. With MMS, you have the perfect platform to showcase your brand in all its glory. Instead of sending a text-based message, use MMS to incorporate your brand colors, logos, and imagery. This not only reinforces brand recognition but also helps to establish a stronger connection with your audience. Tips for Engaging MMS Campaign When it comes to creating an engaging MMS campaign, every detail counts – including the subject line. Here are some tips to help you craft a strong and compelling subject line that will draw viewers in and drive action: 1. Keep it Concise With a limited character count of just 20 characters, every word matters. Keep your subject line short and to the point, ensuring that it grabs attention instantly and leaves viewers wanting more. 2. Create Urgency Instill a sense of urgency in your subject line to prompt immediate action. Use phrases like “Limited Time Offer” or “Act Now” to create a sense of scarcity and encourage viewers to take action before it’s too late. 3. Offer Value Highlight the value proposition of your MMS campaign in the subject line to entice viewers to open the message. Whether it’s a special discount, exclusive offer, or exciting opportunity, make it clear why they should engage with your content. 4. Use Actionable Language Choose action-oriented language that prompts viewers to take action. Use verbs like “Shop Now,” “Claim Your Prize,” or “Get Started” to encourage engagement and drive clicks. 5. Create Intrigue Spark curiosity and intrigue with your subject line to pique viewers’ interest and compel them to learn more. Use teaser phrases or cliffhangers to leave them wanting to know more about what you have to offer. 6. Include a Unique Website Link Provide a unique website link in your MMS message to track and measure the results of your campaign. This will allow you to monitor engagement, track conversions, and gain valuable insights into the effectiveness of your marketing efforts. 7. Clear Opt-Out Facility Always include a clear opt-out facility in your MMS message to give recipients the option to unsubscribe from future communications. This not only ensures compliance with regulations but also helps build trust and credibility with your audience. How MMS Increase your Brand’s Presence Crafting a compelling MMS campaign involves more than just sending out a message – it’s about creating an immersive experience that resonates with your audience. Here’s how you can leverage Bulk MMS effectively to enhance your brand’s visibility 1. Animated Cards Add a touch of creativity and interactivity to your campaigns by sending animated cards. Whether it’s a festive greeting, a product showcase, or a special announcement, animated cards capture attention and leave a lasting impression on recipients. With carefully crafted animations that align with your brand identity, you can create a memorable experience that sets you apart from the competition. 2. Product Showcases Showcase your products or services in a visually appealing and engaging way with Bulk MMS. Use high-quality images or short video clips to highlight key features, demonstrate use cases, or offer sneak peeks of upcoming releases. By showcasing your offerings in action, you can pique curiosity and drive interest among your audience. 3. Event