What is Email to SMS? How It Works & Why You Need It?

Home What is Email to SMS? How It Works & Why You Need It? In a world where one with instant communication is the king, businesses need tools that deliver messages fast and effectively. That’s where email to SMS comes in—a game-changing feature that blends the convenience of email with the immediacy of text messaging. If you’re new to this concept or wondering how it can fit into your strategy to enhance it, don’t worry. We’ll break it down for you, spotlighting how Gunisms makes it seamless. What is Email to SMS? Simply put, email to SMS lets you send a text message directly from your email account. Instead of logging into a separate platform or picking up your phone, you just type an email, hit send, and—boom—it lands as an SMS on your recipient’s phone. It’s like turning your inbox into a texting superpower. With Gunisms, a leading SMS service provider in Australia, this process is streamlined for businesses of all sizes. Whether you’re sending a quick update or a bulk sms campaign, Gunisms bridges the gap between email and SMS effortlessly. How Does It Work? Here’s the step-by-step magic behind email to SMS with Gunisms: Set Up Your Account: Sign up with Gunisms and whitelist your email with their platform. It’s quick and user-friendly. Compose Your Email: Write your message in your email client (like Gmail or Outlook). Keep it short—Try keeping your SMS at the proximity of 160 characters per message. But just in case, if there is more or less that you need to convey, they got you covered. Add the Recipient: Use a special format provided by Gunisms (e.g., a phone number followed by their domain, like 614XXXXXXXX @sms.gunisms.com.au. Hit Send: Your email gets converted into an SMS and gets delivered instantly to the recipient’s phone.   Gunisms handles all the technical stuff, so you don’t need to worry about making it work for you. Plus, they offer features like bulk sending, making it perfect for reaching multiple contacts at once. Why Do You Need Email to SMS? Still wondering if this is for you? Here’s why Email to SMS is a must-have, especially with Gunisms: Speed Meets Convenience: You’re already in your email all day—why switch apps? Send texts without breaking your workflow. High Open Rates: SMS boasts a 98% open rate, far outpacing email. Gunisms ensures your message gets seen fast. Cost-Effective: No need for fancy software. Gunisms’ affordable plans let you add SMS power to your existing setup. Perfect for Australia: Whether you’re in Sydney, Melbourne, or the Outback, Gunisms’ reliable service reaches phones nationwide and on top of that it works according to the Australian laws, it supports Australian business needs. Monitor Delivery Reports: GuniSMS provides real-time delivery reports, so you can track if your SMS was successfully delivered. Versatile Use Cases: From appointment reminders to promo alerts (“20% off today only!”), It’s a tool for every industry. Real-World Example Imagine you run a small retail shop in Brisbane. You’ve got a flash sale coming up and want to tell your loyal customers. With Gunisms’ email to SMS, you draft a quick email—“Flash Sale! 50% off storewide, today only!”—send it through their platform, and within minutes, your customers’ phones light up. No complicated setup, no delays—just results. Think, if you share a youtube link of your products or the event itself, you will be able to track interest of your customers just by looking at the clicks report Gunisms will provide you.  Why Choose Gunisms for Email to SMS? Gunisms isn’t just another SMS provider. Based in Australia, they get the local market and offer: Easy integration with your email system. Reliable delivery, even in remote areas. Flexible plans for solo entrepreneurs and big teams alike. Best support to help you get started. Get Started Today Email to SMS is more than a gimmick—it’s a practical way to connect with your audience instantly. Whether you’re a business owner, marketer, or event organizer, Gunisms has the tools to make it happen. Ready to give it a shot? Head over to Gunisms.com.au and see for yourself how email to SMS can level up your communication game. So, what are you waiting for? Connect with Gunisms now and start sending Email to SMS Sign Up Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin

How Bulk SMS Can Skyrocket Your Business Outreach?

Home How Bulk SMS Can Skyrocket Your Business Outreach? Hey there! If you’re looking for a fast, wallet-friendly way to get your business in front of tons of people, let’s talk about Bulk SMS. Seriously, it’s like a secret weapon for connecting with customers, and at GuniSMS, we’re all about making it work for you. So, What’s Bulk SMS All About? Picture this: you’ve got a big announcement—maybe a sale or a quick update—and you need to tell heaps of people at once. Bulk SMS is just that—sending out a bunch of text messages to your crew in one go. Whether it’s a hot deal or a heads-up, it lands straight on their phones. No fluff, just the good stuff. Here’s the kicker: unlike emails that get lost in the junk folder or posts that vanish in a social media scroll, texts get noticed. I mean, who doesn’t check their phone a million times a day? Stats say over 98% of texts get opened—pretty hard to beat that! Why Bulk SMS is Worth Your Time So, why should you give it a shot? For starters, it’s lightning-fast—your message hits phones in seconds, perfect for those “act now” moments like a flash sale. Plus, it won’t cost you an arm and a leg. At GuniSMS, we’ve got plans that fit any budget, whether you’re a small shop or a big player. Need flexibility? We offer both one-time scheduling and repeat scheduling for bulk campaigns, making it easier than ever to stay connected with your audience. People actually read texts too—most within a few minutes of getting them. You can even spice things up by adding their name or a special offer to grab their attention. And the best part? It works everywhere. No Wi-Fi? No problem. Bulk SMS gets through. GuniSMS Has Your Back We’re not here to complicate things. With GuniSMS, you can upload your contacts, write a quick message, and hit send—or schedule it for later if that’s your vibe. Want to see how it’s doing? We’ve got stats to show you what’s working. It’s perfect for anything—retail promos, school updates, you name it. A Few Tricks to Nail Your Bulk SMS Game Keep it short—160 characters is the sweet spot, so don’t ramble. Throw in a “Reply NOW” or “Check Us Out” to get them moving. Timing’s key too—try mid-morning or early evening when folks aren’t swamped. Oh, and play by the rules—make sure they’re cool with getting your texts and give them an easy way to say “no thanks.” Why Bulk SMS is Still a Big Deal in 2025 It’s 2025, and guess what? People are glued to their phones more than ever. Bulk SMS cuts through all the digital clutter—straight to the point, no scrolling required. At GuniSMS, we’re pumped to help you use it to grow your biz, rake in sales, or just chat with your crowd better. Ready to Jump In? If you’re itching to try Bulk SMS, GuniSMS is the place to start. We’ve got the tools, the speed, and the prices to make it happen. Pop over to our site, sign up, and see how easy it is to reach everyone who matters to your business. Sign Up Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin

Choosing the Best SMS API: Important Information for Businesses

Home Choosing the Best SMS API: Important Information for Businesses In the fast paced digital world to come, communication is king and for businesses, SMS has graced its way back through the top 5 channels to communicate with your customers. Order confirmations, appointment reminders or promotions? With order numbers you can message your audience straight to their phone through SMS. But to make the best of this one, choosing the relevant SMS API matters also. The question of deciding which SMS API is right for you is so apt. Here, I break it down. SMS API (Application Programming Interface) The SMS API (Application Programming Interface) provides your business technology, i.e. websites, CRMs and mobile apps with the ability to send out and receive text messages automatically. It is the medium between your software and SMS gateway, that allows you to communicate easily and actively with the particular clients. What Should I Be Looking For In The Best SMS API These few things to consider when getting an SMS API for your business: Easy of Integration: Your developers should be able to quickly integrate the API with existing systems. For an SMS API, the important things would be the availability of documentation in detail, sample code and support for popular programming language.   Scalability: Your business is going to scale, so does messaging. Pick a API that can manage bulk SMS flooding without delays or failure whether you’re sending 100 or 100,000.   Time and Reliability for the delivery: Timely delivery is important. Choose an SMS API, that is providing low latency & high delivery rates — most importantly when talking about time-sensitive alerts or OTPs.    Capabilities: Email to SMS Another useful feature is the use of APIs to convert email to SMS which will allow you send an SMS text via your email client; Most businesses only want a less-straightforward transaction for their messaging team.   Advanced Reporting & Analytics: You need to be able to see delivery status, open rates and campaign performance in real time. These are incredibly important for improving the future communications, insights.    Security and Compliance: Some of the most important things to emphasize are, data privacy, and message encryption. They should also respect the local and international data protection laws such as GDPR, DND etc. of provider.    International presence + Local Help Now if you operate in multiple territories, then look for international SMS gateway of provider who are dominant within your country. But don’t forget — local customer support is especially crucial when things do go wrong. Why Guni SMS is a smart choice? We provide Guni SMS by giving you a secured, scalable and deployable way to send SMS messages that actually meet the needs of modern enterprises with our robust and secure SMS API. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin

How to Send an Email to SMS: A Step-by-Step Guide

Home How to Send an Email to SMS: A Step-by-Step Guide In today’s fast-paced world, businesses need to reach customers instantly. While emails are great for detailed communication, SMS remains the fastest way to get messages seen. But what if you could combine both? That’s where email to SMS comes in! With email to SMS, you can send text messages directly from your email platform to a mobile number. This is perfect for businesses looking to streamline communications without using complex software. In this guide, we’ll walk you through how to send email to SMS using Guni SMS. Why Use Email to SMS? Instant Delivery – Text messages have a higher open rate than emails. No Additional Software – You can send SMS directly from your existing email platform. Cost-Effective – No need to invest in a separate SMS marketing tool. Scalable – Whether sending one message or thousands, email to SMS is highly scalable. How to Send an Email to SMS Using Guni SMS Here’s a simple step-by-step guide to send an email as an SMS using Guni SMS: Step 1: Sign Up for Guni SMS If you’re not already using Guni SMS, sign up for an account. This ensures your emails are routed correctly and delivered as SMS. Step 2: Add Approved Sender Email To prevent spam and unauthorized usage, you need to register your email address with Guni SMS. This can be done in the account settings under “Approved Senders.” Step 3: Compose Your Email Using your email client (Gmail, Outlook, etc.): Open a new email draft. In the “To” field, enter the recipient’s phone number followed by the Guni SMS gateway domain. Example: 61412345678@sms.gunis.com.au Keep your subject line empty (it won’t be included in the SMS). Write your message in the email body. Ensure it’s within the SMS character limit (160 characters per message). If it exceeds, it will be split into multiple messages. Step 4: Send the Email Click “Send,” and your message will be converted into an SMS and delivered to the recipient’s mobile phone instantly. Step 5: Monitor Delivery Reports Guni SMS provides real-time delivery reports, so you can track if your SMS was successfully delivered. Best Practices for Email to SMS Keep it Short & Clear – SMS is designed for quick reading, so avoid long messages. Personalize Messages – Use dynamic fields to address recipients by name for better engagement. Use Call-to-Actions – Encourage recipients to respond, click a link, or take action. Respect Opt-Out Requests – Ensure compliance with SMS marketing regulations by providing an opt-out option if needed. Industries That Benefit from Email to SMS Many industries use email to SMS for efficient communication: Retail & E-commerce – Order updates, promotions, and abandoned cart reminders. Healthcare – Appointment reminders and emergency alerts. Finance – OTPs, transaction alerts, and security notifications. Education – Student notifications and event updates. Logistics – Delivery status and driver communications. Get Started with Guni SMS Today! Email to SMS is an easy yet powerful tool to enhance business communication. Whether you’re a small business or a large enterprise, Guni SMS makes it simple to integrate email-to-text messaging into your workflow. Sign up with Guni SMS today and start sending SMS straight from your email in minutes! Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin

Security

Home Security The security, integrity, and availability of your data are our top priorities. We know how vital it is to your business success. To ensure you never have to worry, we use a multi-layered approach to protect and monitor all your information. We strive to follow industry best practices when it comes to security and compliance using frameworks and guidelines such as OWASP, NIST, CIS, and CSA. Data protection: Your data is protected in rest by AES256 encryption and in transfer using TLS 1.2 Our SOC, security operations center, is staffed 24/7 and is a centralised unit that deals with security issues on an organizational and technical level. Tasks include but not limited to: Weekly Vulnerability scans, Log analysis, anomaly detection, pattern deviation, threat hunting, firewall rule monitoring, deviation in port openings, and impossible logins. Security penetrations tests are performed at least annually by a third party. Continuous improvements are carried out by conduction security architecture review, threat intelligence & threat monitoring. Security Awareness training – Mandatory yearly training for all users and additional specific training for operations, support and security staff. Crisis Management and Incident Management Training for staff are done with both tabletop exercises and different types of gamification. Personal data Guni receives in connection with your submission will be retained and protected under the company’s privacy policies and any applicable laws A Guni representative will acknowledge receipt as soon as possible, typically within 48 hours. Contact details: security@guni.com.au Submit any vulnerability information following these guidelines: Do not engage in any activity that can potentially cause harm to Guni, our customers, our employees, or our bulk SMS services. Do not engage in any activity that can potentially stop or degrade Guni services, products, systems, or assets. Do not engage in any activity that violates federal or state laws or regulations or the laws or regulations of any country where Guni data, services, assets or systems reside, Guni data traffic is routed or the researcher is conducting research activity. Do not store, share, compromise or destroy Guni or customer data. If Personally Identifiable Information (PII) is encountered, you should immediately halt your activity and contact Guni. Do not initiate a fraudulent financial transaction. Provide Guni reasonable time to fix any reported issue, before such information is shared with a third party or disclosed publicly. Certifications Guni cloud communications platform for messaging and Guni Operator Software is certified under the framework established by an Information Security Management System conforming to ISO/IEC 27001 – 2022. Certificate No: SCK/05/GDP/24/61/1648 Guni believes certification is key to displaying our best practice in Information Security Management and our commitment to building customer trust. What is ISO 27001? The ISO 27001 certificate is the most globally recognised information security standard defined by the International Organization for Standardization (ISO). As the top certification for Information Security. Management Systems (ISMS), it prescribes a systematic approach to managing sensitive company information so that it remains secure. It includes people, processes, and IT systems by applying a risk management process. Our Data Centre vendor (AWS) – Sydney/Melbourne is accredited with the following assurance programs/standards: PCI DSS Level 1 SOC 1/ ISAE 3402 SOC 2 SOC 3 IRAP (Australia) ISO 9001 ISO 27001 MTCS Tier 3 Certification FERPA ITAR Section 508 / VPAT FedRAMP (SM) DIACAP and FISMA NIST CJIS FIPS 140-2 DoD CSM Levels 1-2, 3-5 G-Cloud IT – Grundschutz MPAA CSA Cyber Essentials Plus Regulation 2016/679 of the European Parliament What does this mean for you as a customer? We take the security of your information seriously and have implemented sophisticated security measures to safeguard it. We want our customers to rely on and fully trust our technology and services. Getting ISO 27001 certified is a testament to the fact that Guni prioritizes data security. But it also ensures that we: Protect customer data rigorously Assess, minimize, and eliminate risks and vulnerabilities Work continuously with our security maturity Achieve operational excellence regarding our IT, HR, and information processes Continuous improvement Our mission to security doesn’t end here. Information security is an ongoing process and we will keep working hard to maintain and exceed our standards to protect both company and customer data. Yearly audits will be performed by an external auditor to attest to our continuous compliance as we continue to develop and grow our business. Business Continuity Guni has a business continuity plan in place that is tested and updated at least annually. The business continuity plan is available upon request. Benefits we have already realized in the process Guni now has the freedom to operate without the use of its global office network. Through our business continuity planning, we have freed ourselves from the physical office and can securely offer Guni services to our clients in the event of natural disasters or pandemics

Security & Compliance Privacy Policy

Home Guni Security Serving Security-Sensitive Health, Financial, and Education Clients Nationwide Platform security Designed for security The Guni cloud infrastructure is housed in secure data centres, designed to satisfy the requirements of our most security-sensitive customers. The Guni infrastructure has been designed to provide the highest availability while putting strong safeguards in place regarding customer privacy and segregation. Constantly monitored The Guni infrastructure is protected by extensive network and security monitoring systems.. In addition, Guni infrastructure components are continuously scanned and tested. The Guni production network is segregated from the Guni corporate network, and access to this network is monitored and reviewed on a daily basis by Guni security managers. The Guni production network is segregated from the Guni corporate network and requires a separate set of credentials for access, consisting of SSH public-key authentication through a bastion host using an MFA token. This access is monitored and reviewed on a daily basis by Guni security managers. Highly automated Guni purpose-builds most of our security tools to tailor them for Guni’s unique environment and scale requirements. These security tools are built to provide maximum protection for your data, applications, and communication services, including bulk SMS solutions. This means Guni security experts spend less time on routine tasks and are able to focus more on proactive measures that can increase the security of your Guni Cloud environment. Highly available Guni builds its data centers in multiple geographic regions as well as across multiple Availability Zones within each region to offer maximum resiliency against system outages. Guni designs its data centers with significant excess bandwidth connections so that if a major disruption occurs there is sufficient capacity to enable traffic to be load-balanced to the remaining sites, minimizing the impact on you. Security features Network security Guni provides several security capabilities and services to increase privacy and control network access. These include: Built-in firewalls allow us to control network access to our server instances and subnets Encryption in transit with TLS De-identify message body On request, we can de-identify the body of messages to satisfy your strict security and compliance requirements. Access control Guni offers you capabilities to define, enforce, and manage user access policies across Guni services. This includes: Identity and access management capabilities to define individual user accounts with permissions across Guni resources Guni provides native identity and access management integration across many of its services plus SMS API integration with any of your own applications or services. Monitoring and logging Guni provides tools and features that enable you to see exactly what’s happening in your Guni environment. This includes: Deep visibility into API calls, including who, what, who, and from where calls were made Log aggregation options, streamlining investigations and compliance reporting Alert notifications when specific events occur or thresholds are exceeded These tools and features give you the visibility you need to spot issues before they impact the business and allow you to improve security posture, and reduce the risk profile, of your environment. Guni Compliance Assurance programs As a company, we don’t have any major accreditations, however, our data centre vendor (AWS) is accredited with the following assurance programs/standards: PCI DSS Level 1 SOC 1/ ISAE 3402 SOC 2 SOC 3 IRAP (Australia) ISO 9001 ISO 27001 MTCS Tier 3 Certification FERPA ITAR Section 508 / VPAT FedRAMP (SM) DIACAP and FISMA NIST CJIS FIPS 140-2 DoD CSM Levels 1-2, 3-5 G-Cloud IT – Grundschutz MPAA CSA Cyber Essentials Plus Regulation 2016/679 of the European Parliament

When to use Text messaging vs. Email?

Home When to use Text messaging vs. Email? The world of digital marketing is seeing many changes over the past two decades, and business marketing has fundamentally been transformed. While several modes are popular for marketing, the most known and preferred remain SMS and emails. However, both function differently and may not be suitable for all kinds of marketing, as they derive varied benefits based on the context. This article will highlight some of the differences and help you understand when the two tools can help you maximise your business potential. What is SMS? SMS, which stands for Short Messaging Service, has been a feature in mobile phones since they were created. Being one of the earliest features, it is inbuilt and requires no internet. This makes it most accessible and convenient for the population. Since it has been around for as long as mobile phones, people of all age groups are comfortable with their functioning and still prefer using it due to its ease of access. Requires no internet access No installation Accessible to users of all kinds of mobile phones Cheapest and Quickest mode of communication What are Emails? Emails, or electronic mails, are one of the oldest modes of communication that use the internet. An alternative to SMS that allows one to write longer texts, emails are traditionally considered the main mode of contact due to their commonplace nature and ability to replicate physical letters in a digital format. Emails have become very popular as a marketing strategy and are highly opted because of the word limit that they offer. However, they are also not as easily accessible as SMS and end up in the spam bin more often than not. The email software sometimes automatically detects marketing messages as spam and immediately shifts them to an unknown folder that does not appear on the receiver’s main screen at all. Can deliver longer content Provides more options and scope to customise content More Space available to include other media and graphics   While both have their benefits for particular situations, both also have drawbacks that make them complementary to each other. Listed below are some ways you can take advantage of the two for your business in the right ways. 1. Use SMS for urgent updates SMS has much higher opening rates than emails, which means there is a higher likelihood of SMS messages being viewed than emails, which may end up as spam or get dismissed entirely. Since they are most read, it is best to use them to convey instant updates like sales, limited offers or urgent notifications regarding the store or services. Since these require instant action, a customer may be interested in following up and interacting further with your brand after reading them. You may include a link with such messages so they can immediately continue to your site and buy or consult your services further. 2. Emails can be used for Long-form texts Due to the word limit on SMS, it isn’t easy to convey elaborate messages regarding the brand. With a 160-character limit, one can only send short messages without any context, hoping the receiver understands the intent and takes action accordingly. However, with email to SMS, businesses can bridge this gap by converting detailed email messages into concise SMS formats for quick delivery. With emails, one can write long texts with added graphics and images to make the brand stand out. Emails do not take any storage space, so one can add as many embellishments as they like and still be able to send them conveniently via the internet. Brands can use this by sending out newsletters, customer support updates, or business communication like contract details or other documentation. 3. Use SMS if you’re looking to save expenses SMS does not need any prior instalments in the local device, nor does it depend on the internet to be transferred. It is an inbuilt feature that uses the telecom network to reach other devices. This makes it the cheapest mode of communication alongside phone calls, and phone calls are not as preferable to customers. Since phone calls require sustained communication for a message to be conveyed, SMS has the upper hand. It doesn’t demand much time from the customer and does the job of communicating your brand’s ideas all within 160 characters while barely using any money. Small businesses can significantly benefit from SMS marketing. Since it is cost-effective, it can be a profitable option to expand the company, and a function like sending SMS in bulk can allow you to reach new customers outside of your existing clientele at no high costs. SMS and emails clearly have several benefits, and this article barely scratches the surface. While aiming to master the marketing game, it is helpful to realise that different methods have varied advantages. Using them according to your needs while planning strategically can boost your brand’s profits in the long run and help in building a sustained clientele. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin

Is Omnichannel Messaging useful for my Business?

Home Is Omnichannel Messaging useful for my Business? In recent years an increasing number of businesses are shifting to the digital realm for their business. Establishing online has become significantly important, as many clients are now active in the field, and marketing will soon be an exclusively digital venture. SMS marketing is currently growing among marketing tools and has shown immense promise in communication and client management. But its features still remain underutilised. Omnichannel messaging is one such feature that has been discussed widely but not utilised in the best way possible. But what is Omnichannel messaging anyway? Omnichannel Messaging is a tool in Text message marketing, which can allow the integration of multiple communication channels of a company. Businesses have various ways of connecting with their clients, and messaging through particular channels can provide varied benefits to the company. Read on to discover why Omnichannel Messaging can be particularly useful for your business needs. The rise of SMS marketing With SMS marketing growing, several of its features are now comparable to marketing on other platforms such as WhatsApp, Emails, etc. SMS gateway solutions have made it easier for businesses to send bulk messages efficiently, improving customer engagement. SMS also has high opening rates, which implies that it is more likely that SMS messages will be read by a customer, unlike the case with emails that remain unread for days and go into the spam box. SMS is also a more convenient option as it requires no initial installation in the mobile phone, nor does one need the internet to access its messages. Thus, companies also profit by using SMS marketing with its cheap and affordable plans and the many features available under those plans. What is Omnichannel Messaging? Omnichannel messaging primarily refers to interacting with customers over multiple channels with seamless transitions between them. Hence, they’re all integrated smoothly and connected, allowing for a convenient and easy interface and connectivity among all your customers’ channels. It gives an even better experience to the customer because the process is consistent and unified for them, rather than having to choose different channels for different information. ow can this feature be used in Marketing? Customers as most significantThe integral aspect of omnichannel messaging is that it places the customer at the centre of its process. This is in comparison to multichannel messaging, where the company is central. For instance, a customer can reach your brand through any channel. The information will be relayed and connected with the other channels instantly because of the shared system of omnichannel messaging. Better Customer ServiceA customer does not need to spend time on a specific channel to get the information they need, as every channel can adapt and provide the required assistance and experience. So, they can contact through emails or any other platform at their convenience, but their experience would not be disrupted even if they shift between channels. Complete access through any channelAs every channel gets updates, they are constantly connected and consistently updated, so every end has all the information. Every representative will have access to all of the customer’s history to present relevant and personalised details and strategically represent their company. This means all the platforms your company has integrated will have all the updates regardless of the customer’s platform. All of them will receive the updates in real-time so that anyone can conveniently retain the information and serve the customer as required. This is all while providing the customer with a comfortable experience. Can Omnichannel Messaging be used in Sales? Since businesses have not entirely moved to the online world, especially with the advent of the post-pandemic world and the reopening of physical stores, the digital front is not the only aspect to manage. Omnichannelling allows you to have multiple customer databases while integrating all of them. Hence, no customer’s service is interrupted irrespective of their personal experience, whether physical or digital. All their history with the business is also recorded in the database. Hence, they receive personalised offers and interactions due to the tracked history shared across channels. Improved Access and EfficiencyOmnichannel messaging lets sales representatives be aware of the customers’ past experiences and purchases with the business to interact appropriately. Omnichannel Messaging, therefore, becomes an essential tool during this age, allowing a customer to decide however and wherever they would like to shop according to their convenience. More Customer Queries resolved, instantlyThis feature also allows multiple representatives to communicate if one is not available. It is easy for someone else to take up the position and address the queries since the history of the customer’s interactions with the brand is always available on any channel. Therefore, relevant questions and information can be conveyed keeping in mind that customer’s specific interests. This way, reps can handle more buyers than otherwise and close more sales than usual due to greater accessibility available to more employees. Multiple communication channels integratedOmnichannel Messaging allows a customer asking a query on Facebook to be addressed by someone not particularly on that channel. They can access that customer’s information instantly at any point and can transition and communicate with the customer through Facebook. This increases overall productivity to a large extent and ensures that all members are constantly working in a focused manner. One can observe a tremendous improvement in customer service through this utility. While several features make SMS marketing stand apart, Omnichannel Messaging, in particular, is still relatively unknown in marketing circles but gives excellent benefits to companies when used strategically. It is also a cost-effective method of serving all your clients while also ensuring that your employees remain busy and can handle all requests so no client is left waiting and no employee gets idle time. This means there is a rise in productivity and output, resulting in lasting relations with customers. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin

Why SMS Broadcasting is an essential tool for Businesses during the pandemic phase?

Home Why SMS Broadcasting is an essential tool for Businesses during the pandemic phase? Text Messaging or SMS is one of the most underutilised mediums of communication/engagement. Businesses can utilise SMS for Marketing, Sales, Improving customer success and enhancing processes. You could say that it offers a 360-degree solution for all your business-related challenges. SMS Broadcasting is quite popular among Marketers and business owners to advertise their services and quickly reach a wider audience. With proper planning and consistency, you can quickly achieve your business goals without paying anything extra. SMS messages have an open rate of 98% within five minutes of sending a message. Email marketing has an open rate of 16-20%, where only 20% of subscribers read your content.  SMS Broadcasting is a powerful engagement tool that allows businesses to send short text messages to their customers promptly. It provides an opportunity for more ROI by increasing brand awareness, customer engagement and more sales. In case of a timely deal, text messages can create a sense of urgency and push customers to take immediate action. This creates an opportunity to turn your typical one-way outbound marketing into a two-way conversation.  As customer attention span is getting shorter, getting more customer engagement these days is getting tough. If appropriately used, SMS Broadcasting can break through the tough wall of attention span and capture customer focus, which other digital marketing channels can’t.  A study data from Pew Research showed that 97% of smartphone users prefer sending text messages. Text messages are a popular and frequently used feature. Many people admitted to receiving a text message in the last hour or so. Using SMS Broadcasting, you can drive sales, gather feedback, engage with customers and promote your products. With the gathered insights, you can prepare the right engagement strategy with text messages and drive more sales.  Unlike Instagram and Facebook, where you create the platform itself, it owns a list of followers. Out of 2,000 followers, only 15-30 people like or comment on your post. But that’s not the case in SMS Broadcasting, and here, whatever database you build, you own it. If you send messages through SMS, then out of 2,000 opt-in subscribers, 1,960 subscribers will read your content. Engagement through SMS is much higher than email or through any other social media platform. Plus, it’s affordable too. SMS Broadcasting is not only an excellent, long-term strategy where you own your database, which you can control. It can also strengthen the marketing channels where you are already working. Through SMS Broadcasting, you can drive sign-ups from other channels where you’re already working. SMS Broadcasting is integral for the success of your business’s customer service, customer relationships and operations. SMS Broadcasting aims to provide relevant information that a customer needs and send it through the preferred way of communication, which is mobile phones. SMS Broadcasting is a real-time communication method. Unlike emails, it’s not filled with spam or promotional messages. After opting in, you can easily communicate one-on-one with your customers or send a series of text messages to your database. The messages can be seen in real-time.  When the pandemic affected all of us, the use of SMS Broadcasting increased rapidly. The businesses who were already using SMS Broadcasting as part of their promotional strategy could remain connected with their customers and keep them updated about operational practices, safety protocols and office hours. Apart from keeping them updated about their offers, businesses could inform their customers about pandemic-related information. This created a source of strength and stability among companies and customers who were looking for some support. Some companies began using text messaging for facilitating e-commerce to easily schedule appointments which increased their retention rate.  Overall, we can see that the best way to market during or after a pandemic is by communicating frequently and through SMS Broadcasting. Because even though the situation is challenging, there are still customers who care about you and want to hear from you. Customers always welcome communication efforts from businesses they support. Studies show that 75% of millennials like to hear from companies through text rather than any other method. SMS Broadcasting is an affordable and powerful communication tool to engage with your customers. Through text messages, you can send photos with your text, and it’s now easy to send to multiple people at one time. What Are The Benefits of SMS Broadcasting? There are many benefits of using SMS Broadcasting in your marketing, Sales and Customer Sucess strategy. Some of them are: SMS Broadcasting has a higher open rate than Email: High open rates are one of the biggest benefits of SMS Broadcasting. Customers open text messages 98% of the time. This gives text messages more power over any other marketing channel. Often, emails are lost in spam folders and promotional messages, which many customers don’t want to open. But that’s not the case with text messages; the messages you send straight land in the customer’s inbox, prompting them to open the received message. SMS Broadcasting is cost-effective Sending SMS is a cheaper marketing option than all other advertising options. Even if you send your message to many people, it’s still affordable than buying a Facebook ad spot. SMS Broadcasting is an affordable and great option for SMBs or businesses that are starting out and don’t have a big marketing budget. Text Messaging service providers such as Guni SMS provide SMS for the rate of 0.03 cents per SMS. Guni also provides free campaign managers. Hence when you compare the costs, text messaging is a cost-effective option. SMS Broadcasting is mobile-friendly Nowadays many people are using their mobile phones to do all kinds of work. Your business needs to be mobile friendly so that more and more people can utilise your services. Being mobile-friendly SMS Broadcasting can be a solid asset to your mobile marketing strategy.  Through SMS Broadcasting, you can reach a wider audience Many people are using cell phones and smartphones nowadays. You can easily reach out to a broad target audience through text messages. With SMS

SMS Over Email? 6 Powerful Reasons To Make a Switch In 2021

Home SMS Over Email? 6 Powerful Reasons To Make a Switch In 2021 For the past decade, businesses have used Email as a traditional medium of communication to reach audiences and target the masses. However, with the usage of mobile phones on the rise, SMS messaging is gaining popularity. Businesses nowadays are slowly shifting towards SMS Gateways and using email to SMS solutions to communicate with their key stakeholders, enhance Customer Success, and improve their respective processes. Here are 10 reasons why you should prefer SMS over Email for your businesses in 2021. Here is a glimpse of the increase in the usage of smartphones. 6 Reasons To Switch From Email To SMS In 2021 1. Higher Open Rate Emails are great. They serve as a great foundation to conduct formal communications. But if you compare the open rates of emails over SMS, the latter wins. Not many open emails as soon as they reach their inbox. If it is a sales email, most recipients don’t even open the email. Most of the time, the emails land in the spam folder, and the recipient hardly checks on it. ’83% of millennials cite opening a text within 90 seconds of receiving it.’’ How many times have you opened a text message the minute it pops on your screen and got a glimpse of the content and context within seconds?  “At around 90%, the SMS open rate is almost triple that of the average email open rate.” 2. Higher Response Rate  ‘’It takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email.’’  Replying to a text message is easy when you compare it to an email. Since the content and the text message context is precise and crisp, it takes the recipient just a couple of seconds to understand the same and reply swiftly. 3. Precise and Crisp The great thing about email is that you can send long messages. But the question is, does your recipients read the full message? With text messages, you would have to convey the content and the context within a limit of just 160 characters. This means that your message should be precise and crisp. The recipient can read through the message with just a glimpse and take the necessary actions required. 4. Cost-Effective Most people think that Emails are more cost-effective than Text Messaging. But to send bulk emails, businesses would have to invest in Email broadcasting tools or platforms, which are costly. You would also have to avail of the services of campaign managers or marketing agencies too. Text Messaging service providers such as Guni SMS provide SMS for the rate of 0.03 cents per SMS. Guni also provides free campaign managers. Hence when you compare the costs, text messaging is a cost-effective option.  5. The best medium for marketing SMS engagement rate when compared to Email and Social Media. Email marketing has an open rate of only 20%, while SMS Marketing open rates come to 98%. SMS marketing market is expected to grow to $83.03 billion by 2024. Furthermore, customers prefer to know more about offers, discounts, and promotions through text messaging rather than emails.  ‘’SMS produces engagement rates six to eight times higher than email marketing when used for redemption, data collection, and brand awareness.’’ 6. Greater Reach Less than 3% of SMS messages are marked as spam, while almost 50% of emails are filtered as spam. Furthermore, the recipient would need an internet connection and an email account to be contacted via email. But for text messaging, any ordinary mobile phone with a sim connection is only required. Your target audience doesn’t need an internet connection to send or receive the message. Thus you can target a wider audience across the globe.   Wrapping Up In short, Text messaging is a better alternative when compared to Email. SMS Marketing is the best option for businesses looking to survive the current pandemic and take advantage of the economic boom that’s coming.  ‘’SMS marketing grew by 8.5% and 20% in March and April 2020, respectively, in response to the Pandemic.’’ If your business is trying to capitalise on the positive impact of SMS Marketing, then Guni SMS, which is the number one SMS Gateway in Australia, is the go-to service provider. The consultants at Guni offers custom made solutions as per the requirements of your business. Whether it be for Marketing, Sales, Improving customer success or processes, Guni would be the best effective alternative regarding cost and ROI. Sign up with Guni for free today and add value to your business.  Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin