Security & Compliance Privacy Policy

Guni Security Serving Security-Sensitive Health, Financial, and Education Clients Nationwide Platform security Designed for security The Guni cloud infrastructure is housed in secure data centres, designed to satisfy the requirements of our most security-sensitive customers. The Guni infrastructure has been designed to provide the highest availability while putting strong safeguards in place regarding customer privacy and segregation. Constantly monitored The Guni infrastructure is protected by extensive network and security monitoring systems.. In addition, Guni infrastructure components are continuously scanned and tested. The Guni production network is segregated from the Guni corporate network, and access to this network is monitored and reviewed on a daily basis by Guni security managers. The Guni production network is segregated from the Guni corporate network and requires a separate set of credentials for access, consisting of SSH public-key authentication through a bastion host using an MFA token. This access is monitored and reviewed on a daily basis by Guni security managers. Highly automated Guni purpose-builds most of our security tools to tailor them for Guni’s unique environment and scale requirements. These security tools are built to provide maximum protection for your data and applications. This means Guni security experts spend less time on routine tasks, and are able to focus more on proactive measures that can increase the security of your Guni Cloud environment. Highly available Guni builds its data centers in multiple geographic regions as well as across multiple Availability Zones within each region to offer maximum resiliency against system outages. Guni designs its data centers with significant excess bandwidth connections so that if a major disruption occurs there is sufficient capacity to enable traffic to be load-balanced to the remaining sites, minimizing the impact on you. Security features Network security Guni provides several security capabilities and services to increase privacy and control network access. These include: Built-in firewalls allow us to control network access to our server instances and subnets Encryption in transit with TLS   De-identify message body On request, we can de-identify the body of messages to satisfy your strict security and compliance requirements. Access control Guni offers you capabilities to define, enforce, and manage user access policies across Guni services. This includes: Identity and access management capabilities to define individual user accounts with permissions across Guni resources Guni provides native identity and access management integration across many of its services plus API integration with any of your own applications or services.   Monitoring and logging Guni provides tools and features that enable you to see exactly what’s happening in your Guni environment. This includes: Deep visibility into API calls, including who, what, who, and from where calls were made Log aggregation options, streamlining investigations and compliance reporting Alert notifications when specific events occur or thresholds are exceeded These tools and features give you the visibility you need to spot issues before they impact the business and allow you to improve security posture, and reduce the risk profile, of your environment. Guni Compliance Assurance programs As a company, we don’t have any major accreditations, however, our data centre vendor (AWS) is accredited with the following assurance programs/standards: PCI DSS Level 1 SOC 1/ ISAE 3402 SOC 2 SOC 3 IRAP (Australia) ISO 9001 ISO 27001 MTCS Tier 3 Certification FERPA ITAR Section 508 / VPAT FedRAMP (SM) DIACAP and FISMA NIST CJIS FIPS 140-2 DoD CSM Levels 1-2, 3-5 G-Cloud IT – Grundschutz MPAA CSA Cyber Essentials Plus Regulation 2016/679 of the European Parliament

SMS Broadcast in E-Commerce – Importance & Application

SMS Broadcast in E-Commerce – Importance & Application With the coming of digitalisation, the number of brick and motor businesses that have opted for selling their products online has increased. The Covid-19 pandemic has also acted as a catalyst in an increase of these numbers. The more the number of players, the more fierce competition is going to be. One bad review by a customer could impact the sales and goodwill of any E-Commerce Business. Providing quality products and constantly engaging with your target audience and customers is critical for the success of these businesses. For constant quality engagement, an effective communication medium is crucial, so SMS Broadcast comes into the picture. Text Messaging or SMS Messaging, when compared to other mediums of communication out there, has the best open rates and click-through rates.  Using an effective SMS Broadcast Software, you could engage with your target audience with just a click. SMS Broadcast Marketing in E-Commerce E-commerce businesses need to be in constant contact with their target audience continuously. Since E-commerce stores don’t have a physical presence, a good amount of investment should be made in Marketing and communication. Awareness about their brand, products, offers, promotions, etc can be conveyed with ease by using the power of SMS Broadcast. It is to be noted that 80% of the visitors to e-commerce business websites are from mobile phones.  Communicating via SMS Broadcast can also be viewed as a personal “chat space” between the business and the customers. SMS allows 2-way personal conversations, which are progressive, but not many businesses are implementing the same. Communicate to your target audience in real-time about new offers, products and any other resourceful information that would help in marketing via SMS Broadcasting.  With an open rate of 98% and a click-through rate of above 25%, no other communication medium delivers better ROI. Customer Success-Collecting Feedbacks For the success of any business, loyal and happy customers are an important factor. For e-commerce businesses, the stakes are higher. A bad review for a product by an unhappy customer can affect the brand image and demand drastically. We have seen good reviews do wonders as well in the e-commerce space. SMS Broadcast for E-commerce Businesses is an excellent tool for ensuring that the customers have a great experience while dealing with the respective brand. Feedbacks can be collected in real-time via SMS Chat from customers. Informed decisions can be made from the feedbacks if the need be. Providing Resourceful Information The whole selling process can be facilitated through SMS Broadcast. When a customer buys a product, resourceful information such as the order’s status, the payment acknowledgement, the delivery date, etc can be communicated to the customer via SMS Messages. After the delivery is completed, any other post-order info can be shared as well. Effective 2-way communication and sharing of information by the customer and the business would help in total transparency and make the whole buying-selling process much smoother.  Customer Success-Creating Profitable Relationships SMS Broadcast Services can also be used to create meaningful engagement and profitable relationships with customers as well. For Example, as seen here, giving special discounts on birthdays is a great way to build upon the existing relationships with customers. Follow Up-The right message at the right time Reaching out to customers at the right time can do wonders in the e-commerce space. Regularly following up with customers and telling them to take action based on an item or a product that they previously had their eyes on is a sales technique that businesses have used for generations. Using the services of SMS Broadcast Software, we can send follow-up text messages. These follow-up text messages can be automated as well. The recipient sees most SMS Text Messages within 5 minutes. SMS is an excellent tool for following up with sales prospects. Managing Special Membership or Loyalty Groups The e-commerce membership or loyalty programme is a subscription model that provides ongoing special privileges, services, offers, and discounts to a particular audience for a special subscription fee in return. Many e-commerce businesses have used this model to increase sales, retention, engagement, and profitable relationships with customers. SMS Broadcast is a great tool that can be utilised as a medium of communication to engage with these groups effectively. Sign-ups, offers and other promotional or non-promotional resourceful information can be easily shared with the masses with just one click. Final Words The importance and relevance of SMS Broadcasting for E-Commerce Businesses are clear as daylight. The number of people ordering products online has taken a rise with the pandemic. The E-Commerce space is going to boom. This is the best time to capitalise on the power of SMS and boost your business. Choosing the best SMS Broadcast Service Provider in Australia is critical for your business to capitalise on SMS’s capabilities to the fullest. Guni SMS, Australia’s No-1 SMS Gateway, would be the best choice. Their consultants provide custom made solutions and use-cases as per your requirements. They would be providing a free campaign manager, too, throughout the SMS Broadcasting process.  The best part is that you would only have to pay for the SMS sent, which would be pay as you use. Guni has helped many businesses across Australia tackle the pandemic by capitalising on the power of SMS Broadcasting. It is safe to say that Guni would be with you full time, catering to all your needs and requirements. Try Guni SMS for free Today. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin Double upon your engagement. Start Growing with Guni today

How to Use SMS Marketing for Shopify ?

How to Use SMS Marketing for Shopify ? Email is outdated due to higher rate of spamming and e-commerce has its existence through advertisement only. So what next to do if not opting for the best alternative available which is SMS marketing ?  Yes, honestly there are options other than SMS marketing but they can not beat the superpower of this era and be the new superhero like bulk SMS.  Let’s discuss how one can grow ecommerce unbelievably by SMS marketing.  Skyrocketing your sales is easier than ever before with SMS marketing. Grow incredibly and let your business rock with highest opening rates, great customer relationship management and hiked ROI.  Not only this but SMS marketing is comparably the most affordable way out to generate leads and communicate with potential customers. All you gotta do is add up creative content to your messages and get the right timing in your hand. And, here you go, boosting your sales with a huge customer base out there.  Things to consider before you start with SMS marketing Mantra is know your terms I.e., SMS marketing + keyword + short codes will always work –  Before you start, you should get familiar with what these things are and how everything actually works.  Let’s get a minimal insight of all three –  SMS Marketing – Another name for text messages is SMS, which stands for short messaging service. When SMS marketing is used in conjunction with a well-thought-out strategy, it offers an exceptional return on investment (ROI). To increase interaction with your existing marketing initiatives, such as social media, email newsletters, and direct mail adverts, you can incorporate it into your present marketing strategy. Keyword – To help you gauge the effectiveness of a campaign, you can construct keywords, which are specified words or brief phrases. Every advertisement you create can have its own unique Keyword, and you can check the number of times people texted it to your unique code. Short codes – The contact information associated with your SMS marketing account is known as a short code. Short codes eliminate the need for you to collect and send messages to clients using your personal cell phone number. Knowing the terminologies is important to work it most effectively. Things will work when you know them in and out and have an idea how to convert it to your benefit.  Get a strategy and build a plan before you start Don’t simply register for SMS messaging and commence sending texts casually. Create a plan of action beforehand. Consider the purpose of that SMS you want to deliver before you actually do it along with the justification for sending it. Which behaviour would you like to see in your audience ? How can they benefit from your message? Do they genuinely want to receive your SMS message? Newcomers frequently send texts to persons who haven’t agreed to accept them and send texts to plenty of users at once; we’ll cover this too much in the fourth tip. By creating a strategy for when and how often you would like to deliver SMS messages to your customers, you may avert the first error. Knowing more about your audience will help you write texts that are more in line with what they desire to read. What do folks consider both appealing and morally reprehensible? Do they usually reply to your SMS during the daytime or on certain days of the week? Be careful to provide customers something that is of actual worth and maintain your conversations brief. Choose the best provider available –  How did you decide which SMS technology company to choose out of the many that are available? As a Shopify business owner, you have access to software solutions that are customised to your unique needs. Run effective marketing campaigns for your shop with the help of Guni Sms’s Shopify integration. It is the greatest SMS application, in our opinion, for Shopify stores. Shopify shops may take advantage of a comprehensive functionality offered by Guni SMS to make the most of their SMS marketing campaigns. You may add suggested product photos, personalised product recommendations, issue abandoned cart notifications, verify orders, delivery and others. Rely on professionals only – If you are wondering why Guni ? The Answer is because it has got everything you may desire.  Guni SMS provides you outstanding support for whatever needs you could wonder about. It’s based  in Sydney, Australia, and it can efficiently make your messages spread everywhere in the nation. It guarantees affordable services with a superior SMS gateway that is simple to use. Neither a financial strain nor a hassle for your essential business functions.  It offers you remarkable services in relation to integration with website or mobile application integration and simplifies your life practically through automation. Simply integrate and inform your customers of everything in process for their product.  In order to keep you all updated, Guni bulk SMS service offers you real-time reports and suggestions. To see how well Guni SMS works for you, take advantage of free credits. By signing up with Guni SMS, you can let us handle all of your marketing concerns and let us improve your company so you can sit back and focus on your main activities. How beneficial SMS marketing is for ecommerce?  Highest possible interactiveness with SMS marketing – Compared to emails or any other method of communicating with your potential consumers, bulk SMS have a greater opening rate. To maintain your brand’s reputation and encourage additional contact, it’s critical to deliver the appropriate message at the appropriate moment. Bulk SMS are sent more quickly because they only require a few moments to dispatch and give you information on the expected time of arrival. Reduction in abundant carts –  Ensure that your Shopify account has API integration so that it can send messages and notifications on your behalf about anything you specify. This will enable you to keep your customers informed about the status of their carts, automatically, via SMS, and

How Gunisms Helped Sunboost Achieve a 30% Increase in Customer Engagement during Sales

How Gunisms Helped Sunboost Achieve a 30% Increase in Customer Engagement during Sales The search for alternative energy solutions has never been more pressing in the wake of rising energy costs and growing concerns about environmental sustainability. As governments, businesses, and individuals explore various options, solar power emerges as a frontrunner in renewable energy. Among companies leading the charge in Australia’s solar revolution is Sunboost ( www.sunboost.com.au)—a pioneer in providing affordable and highly efficient solar power systems for both residential and commercial spaces. When Communication Speed and Reliability Become Deal-breakers: Navigating the Obstacles at SunBoost For us, SMS is far more than just an auxiliary communication channel; it’s an essential lifeline that fosters immediate connection with our customers for real-time updates and swift decision-making. In such a demanding landscape, our needs are clear: an SMS provider must not only be fast and reliable but also offer localized support and the agility to adapt to our evolving business requirements. Regrettably, our former provider was not up to this task. The shortcomings we encountered had far-reaching implications, affecting both our sales and brand reputation. Specifically, the challenges were: Missed Opportunities: We noticed a disconcerting trend of missed ‘hot deals,’ primarily because crucial SMS notifications were delayed or, worse, never delivered. This resulted in lost sales opportunities that could have otherwise significantly impacted our bottom line. Unreliable Service: The failure of our former SMS provider to consistently deliver messages on time was not just an operational hiccup; it was a serious flaw that undermined customer trust and reliability in our services. Slow Adaptability: In a field where quick adaptation to market needs is vital, our previous provider’s inability to keep pace with our changing communication requirements further hindered our operational efficiency. The cumulative effect of these issues created a significant bottleneck in our operations, not just leading to lost sales but also tarnishing our hard-earned market reputation. In today’s fast-paced renewable energy sector, having a robust and efficient communication system isn’t a luxury—it’s a must-have, and it was evident that our existing SMS solution fell woefully short. Crafting a Tailored Solution: The Gunisms Approach to Resolving SunBoost’s Challenges When SunBoost reached a tipping point with their customer communication woes, our team at Gunisms was committed to developing a tailor-made, feature-rich solution that would cater to their unique needs. Comprehensive Evaluation Our detailed analysis of SunBoost’s existing SMS usage provided us with invaluable insights into their specific requirements, speed being a key factor. This served as the blueprint for our customized solution. CRM Integration We integrated our SMS platform seamlessly with SunBoost’s existing CRM, streamlining the sending and receiving of SMS messages. This ended the delays that had become a bottleneck in their customer communication. Real-Time Notifications and Webhooks Our robust SMS gateway enabled real-time delivery notifications and incoming SMS via webhooks. SunBoost could now act on customer interactions instantaneously. Dynamic Sales Rep Mapping We built a custom SMS feature that allowed the assignment of sales reps to particular leads or customer queries dynamically. This feature was instrumental in helping their sales reps to follow up with leads and communicate more effectively with customers. Multimedia Support Recognizing that visual information is often crucial in the renewable energy sector, we enabled the capability for customers to send images—whether it be of their house, roof, or utility bills—directly to sales reps via text. Our system forwarded these images directly to a webhook and also embedded them in email notifications, allowing for a richer, more informative customer interaction. Email Alerts for Sales Reps Sales reps received immediate email notifications whenever a customer replied via SMS. These email alerts included any attached images directly embedded in the email body, offering a comprehensive view of customer interactions. Measurable Results: The Impact of Gunisms on SunBoost’s Operations The true test of any solution lies in the tangible benefits it brings to the table. In the case of SunBoost, the results of implementing our custom SMS solution were nothing short of remarkable: Accelerated Quoting Process By enabling customers to send images of their house, roof, and utility bills directly via text, SunBoost saw a 31% increase in image receipts. This visual data expedited their quoting process, allowing the sales team to send quotes 17% faster than before. Cost Efficiency Our optimized SMS gateway also led to financial benefits, manifesting in a 10% reduction in SunBoost’s SMS sending costs. This created room in their budget for other critical business operations and growth initiatives. Enhanced Customer Engagement One of the most striking impacts has been the heightened level of customer engagement. Our solution facilitated easier booking of calls, more efficient follow-ups, and a streamlined process for gathering customer reviews. What SunBoost Has to Say “Guni and Kapil collaborated closely with our technical team and delivered exactly what we needed in an impressively short timeframe. The level of customer support we’ve received from them is unparalleled; it’s the best we’ve ever experienced. We thoroughly enjoy working with Guni and Kapil and would happily recommend them to any company dealing with high volumes and custom requirements. In Summary: Transforming Challenges into Opportunities In a highly competitive and fast-paced industry like renewable energy, SunBoost needed a solution that was as agile and reliable as they are. That’s where Gunisms stepped in. Through a thorough analysis, seamless integration, and custom features, we addressed their specific challenges. The result? A more efficient quoting process, cost savings, and a level of customer engagement that sets new industry standards. This case study is more than just a success story; it’s proof that the right technology and partnership can convert obstacles into avenues for growth and innovation. If you’re facing similar challenges in your customer communication, remember: you don’t have to go it alone. Call to Action Ready to transform your communication strategy and operational efficiency just like SunBoost did? Click here to contact us for a personalized consultation or call us at 1300 011 117. Let’s turn your challenges into your next big opportunity. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin Double

Enhancing User Experience in SMS Marketing Communications

Enhancing User Experience in SMS Marketing Communications Increasing customer loyalty and boosting sales depend heavily on your ability to interact and connect with clients, regardless of the industry you work in or the kind of goods or services you offer. But most small companies struggle to encourage customers to engage—and remain interested. First of all, your consumers have access to a wide range of communication channels. Employees may not receive a response even if they use the same methods to get in touch. However, maintaining the current level of client involvement is not the answer. You risk paying a heavy price if you ignore your problems with consumer engagement. Actually, a customer’s share of profitability, revenue, and relationship growth is 23% higher when they are completely engaged. Here are six ways text messaging may boost your consumer engagement. Consumers reply to messages Reaching out to clients through the channels and types of communication they like is the greatest approach to get them involved. And what do you know? Not only do 89% of consumers state that they would rather text firms, but texting is also 3–8 times more popular than traditional forms of contact throughout all age groups. The fact that most businesses don’t interact with their consumers via SMS is what’s keeping them behind. Just 20% of firms send appointment reminders by text, even though 83% of customers prefer this method. And if you’re wondering if clients would reply to your text messages, even though they prefer text? Without a doubt, the answer is yes! What the study reveals is as follows: Sixty percent of customers desire the ability to reply to SMS texts they receive. About customer service difficulties, 60% of customers want to actively text firms back. Text messages have a 134% higher response rate from customers than emails. The statistics about texting and local companies in particular are much more persuasive. Compared to before the epidemic began, almost 40% of customers are now more interested in messaging with a local business. And 85% of customers predict that local companies will offer more convenient communication options—like texting—than they did before COVID-19. Not only is real-time communication a benefit, but it is now expected. Texting seems more personal Compared to many other media, texting feels much more personal to clients, which makes it an extremely engaging medium. The fact that there is frequently someone reading those text messages is a major contributing factor to this. 74% of customers said they would be more inclined to text a local business if they knew a human person would receive and react to their message, despite 41% of consumers saying they would unsubscribe if they received texts that were automated or impersonal. Chatbots are less interesting than text-based chat boxes Chat boxes are swiftly taking over as a regular feature for websites across all sizes. They offer a quick and easy approach to get visitors to interact with your website. But not every conversation is made equal. Numerous employ shortcode, bots, or other impersonal and non-conversational methods. Additionally, a lot of them demand that the user remain on the website for the whole discussion. But, clients may turn the chat into a text message thread and continue interacting with you while on the road with a text-based web chat, which provides greater ease. Text-based chat windows on websites provide users with a preferable option and a lot more convenient way to engage with chatbots, while just 13% of consumers choose to use them over other channels. Text-to-pay offers a touch-free way to interact with clients Prior to COVID-19, mobile payment trends were growing; now, as more customers explore for touchless payment options, they have accelerated even further. Moreover, they intend to remain. After the outbreak, almost 80% of customers say they want establishments to keep accepting contactless payments. Security concerns are increasing interest in digital payment methods like messaging, even among consumers who do not make in-person payments. And that makes sense, given that just 3 out of 10 American consumers are at ease making phone payments to small businesses. Including your text platform increases interaction across several channels Customers are looking for and connecting with local companies via many channels such as Google, Facebook, your website, and their phone. This implies that you must converse with them through the same channels as well. In fact, a recent research by Adobe discovered that businesses with the best multi-channel customer interaction strategy see increases in average order value of 10%, closure rates of 25%, and year-over-year growth of 10%. Customers may text your business from extra channels when you integrate Bulk SMS marketing software with social media and other internet channels. You may also handle all of your communications from all communication channels in one text-based mailbox at the same time. Customers may now freely contact you on whichever channel they want, and your staff will have an easier time managing, tracking, routing, and promptly responding to leads as a result. To automate recurrent communications, such as reminding people to schedule appointments and sending personalized follow-up messages, integrate your SMS program with Facebook Messenger. Encourage more evaluations and requests for client surveys Reviews are becoming a major factor in customers’ decisions about which companies to utilize or what products to purchase. In addition to the fact that 88% of customers use internet evaluations to get an opinion about the caliber of a nearby company, 72% of consumers claim that reading favorable reviews increases their level of trust in the company. Additionally, consumers are inclined to spend 31% more at companies with stellar evaluations. Reviews are essential for local companies to boost sales. For all companies, over 80% of local searches will lead to an offline purchase, and 88% of customers who look for a local business will get in touch with them right away. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin Double upon your engagement. Start Growing with Guni today

MMS in Healthcare: Improving Patient Communication Through Multimedia

MMS in Healthcare: Improving Patient Communication Through Multimedia Widespread usage of mobile devices may lead to a growth in the application of telemedicine techniques, which might enhance patient outcomes by facilitating communication between healthcare practitioners and increasing access to specialized counsel. MMS messaging services were transforming medical practices’ and practitioners’ interactions with patients and clients even before the epidemic. SMS, which originated as a straightforward appointment reminder text, has facilitated meaningful and innovative communication between doctors and patients. Before we go into the six ways you may utilize mms messaging to enhance the healthcare experience, let’s look at a few things to keep in mind. Things to think about before to using MMS Services: Present choices MMS messaging is preferred above other kinds of communication by 73% of customers worldwide, but when it comes to healthcare, it’s critical to accommodate all communication preferences. Before proceeding, make sure you maintain consent and provide MMS as an alternative. Create Guidelines Create internal and external policies that address remit, scope, privacy, and compliance. Sensitive patient health information must be safeguarded at all times in accordance with the Aus Health Insurance Portability and Accountability Act. The company or clinic may be subject to heavy fines or penalties if patient health information (PHI) is compromised or revealed by practitioners who choose not to use encrypted text messaging services. It’s critical that you recognize your responsibilities and make an effort to fulfill them. Get in touch with our team of Mms professionals to find out more about how you can. Join Channels If you currently use other channels for communication, think about how MMS may bolster or enhance your existing strategies. For instance, if you are scheduling appointments by email (20% open rate). Which is seldom viewed, think about sending a follow-up text if a patient does not answer, or adding a text message (98% open rate) in tandem. Look for integrations If you currently use a platform for managing healthcare, look for interfaces that let you integrate text messaging right in. In addition to saving you time while transferring platforms, this has a ton of other advantages. Reminders for appointments Regardless of the business, MMS appointment reminders may minimize no-shows by 10% to 15% on average; however, for clinics or healthcare providers, this number can rise to 80%!  Reminders are one of the most often used use cases by healthcare practitioners, and most patients now anticipate receiving one before an appointment. In fact, if MMS reminders aren’t employed, an increasing dependence on them can lead to an increase in no-shows. Updates on emergencies Many healthcare institutions are using text messaging during COVID to communicate with patients quickly and efficiently. Physicians need a strong communication tool that is readable and cuts through the noise. Especially with the ever-changing circumstances and the significance of public health alerts.Texting the police, receiving notifications about possible wildfires, and providing an emergency text service for the disabled are just a few of the many uses for MMS in the emergency services industry. Advancing health education and awareness Text messaging is being used as a preventative measure by certain healthcare practitioners. Using text messaging to reduce needless patient visits, raise patient knowledge of health issues, and provide opportunity for people to take long-term care of their health. In one study, 65% of Australian males who participated in MMS were able to recall an educational campaign on prostate intervention, and they expressed a need for further text-based information. In a research conducted in Spain, 68% of women who received an SMS reminder three days before their breast screening appointment also attended the exam.  MMS is becoming an increasingly popular method for changing audience behavior, particularly with inactive or static audiences. This is already evident in education, as MMS helps students who struggle with distant learning and come from lower socioeconomic backgrounds get higher results. Using SMS to keep patients on track Don’t limit yourself to appointments! Sending patients reminders can assist them in remembering to take their medicines or schedule follow-up visits, much like raising health awareness. We all know that patients are forgetful and busy. Text messaging may be integrated into a more comprehensive end-to-end service experience for your patients. Starting from their mobile devices, thanks to automatic scheduling offered by text platforms. Pre-medical or post-check-in MMS Returning to the topic of enhancing the complete patient experience. We are observing an increase in the number of service providers handling follow-ups and check-ins. Check-ins and follow-ups are a little different in the healthcare industry since they support doctors in helping patients achieve their health goals. Nonetheless, patients are frequently responsible for these follow-ups and check-ins. Verify in the template Having doctors get in touch with patients who are hopeless, unable, or forgetful may greatly enhance the patient experience. Even while it would seem like this would add additional work to a doctor’s already full plate. Internal personnel can oversee and manage automatic follow-ups, raising concerns when constructive criticism is received.  Using feedback loops to increase individualized patient involvement can only strengthen your bonds with them and guarantee better patient care. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin Double upon your engagement. Start Growing with Guni today

Boost Your SMS Conversion Rates: Strategies and Measurement Tips

Boost Your SMS Conversion Rates: Strategies and Measurement Tips SMS marketing is a powerful tool for businesses to engage with their audience directly.With its 98% open rates and 37% click through rates, SMS marketing offers an excellent opportunity to drive customer engagement and generate leads. However, measuring and boosting SMS conversion rates requires strategic planning and execution. In this blog, we’ll explore effective ways to measure SMS conversion rates and tactics to enhance them for better results. Understanding SMS Conversation Rates SMS conversation rates refer to the number of recipients who reply to or engage with your SMS campaign. It is a measure of the effectiveness of your SMS marketing strategy and plays a significant role in determining the overall success of your campaign. Higher SMS conversation rates indicate better engagement, increased brand visibility, and improved customer interaction. Factors Impacting SMS Conversation Rates Several factors influence SMS conversation rates, and understanding them can help you optimize your SMS campaigns. Here are some key factors to keep in mind: Target Audience: The more relevant your SMS campaign is to your target audience, the higher the chances of generating conversations. Consider their interests, preferences, and pain points to tailor your message effectively. Entrepreneurs plan tasks and business goals with partners for business success and avoid failure. businessman and businesswoman schedule planning and target with business project.            2. Content: The content of your SMS plays a crucial role in engaging recipients. Keep it concise,             informative, and actionable. Use catchy headlines, visually appealing graphics, and call-to-                 action buttons to encourage recipients to reply.           3. Engagement Mechanisms: Implement interactive elements such as surveys, quizzes, or                      contests to encourage recipients to reply. This boosts conversation rates and helps you gather            valuable insights and data.           4. Frequency: Striking the right balance between the frequency and relevance of your SMS                    campaigns is essential. Overdoing it can overwhelm recipients and lead to a decrease in                        conversation rates.           5.Timeliness: Timing your SMS campaigns correctly is essential. Send them during optimal                    engagement hours, such as early mornings, lunchtime, or late evenings, to maximise the                        chances of recipients replying. Measuring SMS Conversion Rates  Track Links: Utilize UTMs or link-tracking tools to monitor clicks and engagement generated by the links shared in your SMS campaigns. Unique Promo Codes: Assign unique promo or discount codes specific to your SMS campaigns to track conversions accurately. Offline Conversions: Define methods to measure offline or unique conversions, such as monitoring RSVPs or attendance confirmations for events promoted through SMS. Integration with Analytics Tools: Integrate SMS with other software, like CRMs or email marketing tools, to streamline conversion tracking through automation and data synchronisation. Boosting SMS Conversion Rates Sender ID Personalization: Personalize sender IDs to make your messages recognisable and trustworthy, increasing the likelihood of engagement. Clear Offer in Short Messages: Craft concise and compelling messages with a clear offer to capture recipients’ attention and encourage immediate action. Obtain Permission: Respect recipients’ preferences by obtaining permission before sending SMS, ensuring relevance and reducing opt-outs. Timing and Channel Selection: To maximize engagement and conversion rates, send messages at the right time and through your audience’s preferred channel. Incorporate Clear Call-to-Action (CTAs) : Clearly define the desired action in your SMS campaign and include a prominent and actionable CTA. Whether it’s making a purchase, subscribing to a service or visiting a website, a well-crafted CTA guides recipients on the next steps, enhancing conversion rates A/B Testing: Experiment with different elements of your SMS campaigns through A/B testing. Test variations in message content, CTA placement, or even the timing of delivery. GuniSMS’s A/B testing capabilities empower you to identify the most effective strategies for boosting conversion rates. 7. Optimise Landing Pages:  Ensure that the landing pages linked in your SMS campaigns are optimised for mobile devices and provide a seamless user experience. GuniSMS’s Email to SMS service allows you to seamlessly integrate web links, directing recipients to well-designed and conversion-focused landing pages. Conclusion By implementing these strategies and measurement techniques, businesses can optimise their SMS marketing efforts to drive higher conversion rates and achieve greater success in reaching their target audience effectively. GuniSMS is a reliable partner for businesses seeking to harness the power of SMS marketing in Australia. By understanding, measuring, and implementing strategies to boost SMS conversion rates, businesses can unlock the full potential of this direct and impactful communication channel. Embrace the insights and features GuniSMS offers to create targeted, personalised, and compelling SMS campaigns that drive meaningful interactions and conversions with your audience. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin Double upon your engagement. Start Growing with Guni today

Empowering Small Businesses: The Impact of SMS Marketing

Empowering Small Businesses: The Impact of SMS Marketing In today’s fast-paced digital landscape, small businesses face unique challenges in reaching and engaging their target audiences. However, with the rise of SMS marketing, these businesses are discovering new avenues to connect with customers, drive sales, and build brand loyalty. In this blog post, we’ll explore the benefits of SMS marketing for small businesses, how it helps overcome common challenges, provide real-life examples, and share best practices to get started effectively. Benefits of SMS Marketing Instant Communication: SMS offers an immediate and direct channel to reach customers, making it ideal for time-sensitive promotions and announcements. High Open Rates: With open rates as high as 98%, SMS ensures that a large portion of your audience sees and reads your messages. Cost-Effective: SMS marketing is affordable compared to traditional advertising channels, making it accessible to small businesses with limited marketing budgets. Increased Engagement: SMS encourages two-way communication, allowing businesses to interact with customers in real time and foster stronger relationships. Targeted Marketing: SMS allows businesses to segment their audience and send personalized messages based on demographics, behaviours, and preferences. How SMS Marketing Helps Small Businesses Overcome Challenges Small businesses face many challenges, from limited budgets to time constraints and fierce competition from more giant corporations. However, SMS marketing presents a powerful solution to many of these obstacles, offering a cost-effective, efficient, and highly engaging way to connect with customers. Let’s explore how SMS marketing can help small businesses tackle their unique challenges and thrive in today’s competitive landscape. Limited Marketing Budgets: SMS marketing offers a cost-effective solution for small businesses to promote their products and services without breaking the bank. Low Visibility: SMS ensures your messages are seen and read, helping small businesses cut through the noise and stand out in a crowded marketplace. Limited Resources With user-friendly SMS marketing platforms, small businesses can easily create and send professional-looking campaigns without extensive resources or technical expertise. Collecting Customer Feedback Customer feedback is essential for improving products and services and building consumer trust. SMS marketing enables businesses to collect feedback in real time through text surveys and review requests. With high open and response rates, SMS messages are an effective tool for gathering valuable customer insights. Customer Retention While acquiring new customers is crucial, retaining existing ones is equally important. SMS marketing facilitates customer retention by offering personalized discounts, loyalty rewards, and exclusive offers to subscribers. By nurturing these relationships through targeted communication, small businesses can foster loyalty and drive repeat business. Brand Awareness: SMS marketing plays a significant role in increasing brand awareness by keeping businesses top-of-mind for customers. With the average person checking their phone hundreds of times a day, sending text marketing campaigns ensures visibility and promotes products or services effectivel Competing with Larger Businesses: In a competitive market dominated by larger corporations, small businesses must differentiate themselves to succeed. SMS marketing levels the playing field by allowing businesses to deliver direct and personal messages to their target audience. By leveraging the power of SMS, small businesses can stand out and compete effectively against larger competitors Tracking Results and Finding Scalable Tools Measuring the effectiveness of marketing campaigns is essential for optimizing strategies and maximizing ROI. SMS marketing platforms offer built-in metrics and reporting features that enable businesses to track results and make data-driven decisions. Additionally, these platforms can scale with the business without significant cost increases, providing a scalable solution for growth. Overall, SMS marketing presents a versatile and cost-effective solution for small businesses looking to overcome their unique challenges and drive growth. By leveraging the power of text messaging, small businesses can attract new customers, retain existing ones, and compete effectively in today’s competitive market landscape. With its affordability, efficiency, and high engagement rates, SMS marketing is a valuable tool for small businesses aiming to thrive in the digital age. Real-Life Example of SMS Marketing Imagine a local bakery struggling to attract customers during slow business hours. The bakery can effectively drive foot traffic and increase sales by implementing an SMS marketing campaign offering exclusive discounts on freshly baked goods during off-peak times. Through targeted messaging and timely promotions, the bakery not only boosts revenue but also strengthens customer loyalty. How to Get Started with Small Business SMS Marketing Choose the Right SMS Marketing Platform: Select a user-friendly platform that meets your business needs and budget. Build Your Subscriber List: Encourage customers to opt-in to your SMS campaigns through online forms, in-store signage, and social media. Craft Compelling Messages: Keep your messages concise, relevant, and engaging to capture your audience’s attention. Personalize Your Campaigns: Segment your audience and tailor your messages to resonate with different customer groups. Track and Analyze Results: Monitor the performance of your SMS campaigns, track key metrics such as open rates and click-through rates, and use this data to refine your strategy over time. Small Business SMS Marketing Best Practices – Obtain Consent: Always obtain permission from customers before sending them marketing messages via SMS. – Timing is Key: Send messages at appropriate times to avoid inconveniencing recipients and maximize engagement. – Provide Value: Offer exclusive deals, promotions, and useful information to incentivize customers to subscribe to your SMS list. – Test and Iterate: Experiment with different strategies, message formats, and timing to identify what resonates best with your audience. EXAMPLE OF SMS MARKETING FOR SMALL BUSINESS Here are several real-life examples of SMS marketing campaigns tailored for small businesses: Welcome Offer: When subscribers join the SMS marketing program of online retailer Show, they receive a welcome text with a $10 discount. This gesture welcomes new subscribers and keeps them engaged with the brand. Product Launch: An e-commerce brand promotes a new product through SMS marketing, including a photo of the product and a compelling call-to-action. This strategy effectively spreads the word about new offerings. Flash Sale: Another example showcases a flash sale SMS campaign, creating a sense of urgency with a one-day sale event. Flash sales like these can rapidly boost sales of specific products. Limited-Time Sale: Australian-owned Boutique

Harnessing the Power of Loyalty SMS Programs: Building Lasting Connections with Your Customers

Harnessing the Power of Loyalty SMS Programs: Building Lasting Connections with Your Customers In today’s fiercely competitive market, retaining customers is just as crucial as acquiring new ones. Loyalty programs have long been hailed as a powerful tool for fostering customer retention, but in the age of digital communication, the effectiveness of SMS programs cannot be overstated. Let’s delve into the world of loyalty SMS programs and explore how they can help you solidify your brand’s relationship with your customers. Why Loyalty Programs Matter SMS loyalty programs offer a direct and effective way for businesses to connect with their customers. By leveraging the ubiquity of mobile phones, businesses can reach customers wherever they are, delivering timely and relevant messages that drive engagement and loyalty. Moreover, SMS has an impressive open rate of 98%, ensuring that your messages are seen and acted upon by your audience. The Power of Referrals One of the often-overlooked benefits of loyalty programs is their ability to turn customers into brand advocates. Satisfied customers are more likely to recommend your brand to their friends and family, thereby helping you attract new customers organically. This word-of-mouth marketing is invaluable in today’s digital landscape, where trust and authenticity reign supreme. Financial Sense and Increased Profitability The financial implications of customer retention versus acquisition are staggering. Studies have shown that increasing customer retention by just 5% can lead to a whopping 25% increase in profit. Additionally, loyal customers tend to spend more and shop more frequently, further bolstering your bottom line. This underscores the importance of investing in loyalty programs as a long-term strategy for sustainable growth. Benefits of SMS Loyalty Programs: Increased Customer Engagement: SMS loyalty programs enable businesses to engage with their customers on a personal level, fostering a sense of connection and loyalty. By delivering exclusive offers, discounts, and rewards directly to customers’ mobile devices, businesses can incentivize repeat purchases and drive sales. Improved Customer Retention: Retaining existing customers is essential for long-term business success, and SMS loyalty programs can help achieve this goal. By offering rewards and incentives for continued patronage, businesses can strengthen their relationships with their customers and encourage them to remain loyal to their brand. Enhanced Customer Experience: SMS loyalty programs allow businesses to deliver personalized and relevant messages to their customers, enhancing their overall experience. Whether it’s a birthday discount, a special offer based on past purchases, or a reminder about an upcoming promotion, SMS enables businesses to tailor their communication to meet the individual needs and preferences of their customers. Cost-Effective Marketing: Compared to traditional marketing channels, SMS is a cost-effective way for businesses to promote their products and services. With lower costs per message and higher response rates, SMS loyalty programs offer a high return on investment for businesses looking to drive sales and increase revenue. Tips for Building an Effective SMS Loyalty Program Building an SMS loyalty program that truly resonates with your audience requires careful planning and execution. Here are some essential tips to help you create a program that strengthens your brand’s relationship with its customers: Craft a Memorable Program Name: Choose a name for your loyalty program that is catchy, easy to remember, and reflects your brand’s identity. This will make it easier for customers to engage with and remember your program. Define Reward Mechanisms: Decide how customers will earn rewards within your program. Will they earn points for every purchase, referrals, or based on the frequency of their visits? Clarifying these mechanisms upfront will ensure transparency and encourage participation. Offer Appealing Rewards: Determine what types of rewards will motivate your customers to participate. Whether it’s free product offers, discounts, or gift cards, choose rewards that align with your customers’ preferences and add value to their experience. Automate Communication: Utilize an SMS service to streamline communication with your customers. From welcome messages to confirmation messages, reminders, and thank-you notes, automation ensures timely and consistent communication without manual intervention. Personalize Customer Interactions: Go beyond generic messages by personalizing your communication with customers. Consider sending them exclusive discount codes for their birthdays or tailored offers based on their purchase history. This personal touch enhances the customer experience and fosters a deeper connection with your brand. Monitor Program Performance: Track the performance of your SMS loyalty program using key metrics such as open rates, click-through rates, and redemption rates. This data provides valuable insights into the effectiveness of your program and allows you to make informed adjustments as needed. Comply with Regulations: Ensure compliance with opt-in and opt-out rules to respect your customers’ privacy and preferences. Obtain explicit consent before sending promotional SMS messages and provide a clear way for customers to opt-out if they choose to do so. Respecting these regulations builds trust and credibility with your audience. By following these tips, you can build an SMS loyalty program that not only rewards your customers but also strengthens their bond with your brand. From thoughtful communication to enticing rewards, a well-executed loyalty program can drive customer engagement, retention, and ultimately, business growth. Conclusion: In conclusion, SMS loyalty programs offer businesses a powerful way to connect with their customers, drive engagement, and foster loyalty. By delivering personalized offers, rewards, and incentives directly to customers’ mobile devices, businesses can enhance the customer experience, increase retention, and drive sales. With careful planning, implementation, and monitoring, businesses can unlock the full potential of SMS loyalty programs and achieve long-term success in today’s competitive marketplace. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin Improve upon your Sales, Marketing, Customer Success and Business Communication with the help of Guni. Get free consultation from our world class consultants today. Get Live Demo See how you can send SMS campaign in less than 5 minutes! Import contacts Compose Template Send Book a Demo

The 3 Ws of SMS Communication: What, Who, and Where

The 3 Ws of SMS Communication: What, Who, and Where In the digital age, SMS (Short Message Service) stands as a robust communication tool that cuts through the noise of email and social media. Despite the proliferation of messaging apps and platforms, SMS remains king for direct, immediate, and broad-reach communication. Understanding the “3 Ws” of SMS—What, Who, and Where—can empower businesses and organizations to leverage this tool for enhanced engagement, customer service, and operational efficiency. What is SMS? SMS, simply put, is a text messaging service component of most telephone, internet, and mobile device systems. It uses standardized communication protocols to enable mobile devices to exchange short text messages. An SMS message can be up to 160 characters long, including spaces and punctuation. Despite its simplicity and character limit, SMS is a powerful communication tool due to its wide reach and high engagement rates. Key Features: Ubiquity: Nearly every mobile device can receive SMS messages, making it a universal tool for reaching people worldwide. Open Rates: SMS messages boast a staggering open rate of 98%, with most messages being read within just a few minutes of receipt. Efficiency: The direct and concise nature of SMS makes it an efficient method for transmitting vital information quickly. Who Uses SMS? SMS’s versatility makes it invaluable across various sectors. Here’s who benefits the most from SMS services: Businesses and Marketers: For promotional campaigns, sales alerts, and customer retention efforts. SMS marketing has a personal touch and can drive significant customer engagement and sales. Healthcare Providers: For appointment reminders, health tips, and patient follow-ups. SMS helps reduce no-shows and enhances patient care. Educational Institutions: For emergency alerts, event notifications, and parent-teacher communication. It ensures important information is disseminated quickly and widely. Government and Public Services: For public safety alerts, community notices, and voter engagement. SMS can reach a wide audience quickly, making it ideal for urgent public communications. Nonprofits: For volunteer coordination, event reminders, and donation campaigns. SMS can mobilize communities and support fundraising efforts effectively. Where Can SMS Be Implemented? The application of SMS is as diverse as the users themselves, spanning various scenarios and environments: In Customer Service: SMS can facilitate two-way communication between businesses and customers, offering a quick and personal way to resolve issues, answer queries, and increase satisfaction. In Marketing Campaigns: Businesses can use SMS to send personalized offers, discounts, and updates to customers, driving engagement and sales. In Operations and Logistics: SMS notifications for order confirmations, delivery updates, and inventory alerts can streamline operations and enhance customer experience. In Emergency Alerts: For immediate dissemination of critical information during emergencies, SMS is unmatched in its ability to reach a broad audience quickly. In Event Management: From reminders for upcoming events to feedback surveys post-event, SMS can enhance attendee experience and provide valuable insights. Conclusion The “3 Ws” of SMS unveil the simplicity, versatility, and efficacy of SMS as a communication tool. In a world where timely and direct communication is paramount, SMS emerges as a vital resource. Whether it’s engaging with customers, coordinating with teams, or alerting communities, SMS’s universal reach and high engagement rates make it an indispensable part of communication strategies across industries. As businesses and organizations continue to navigate the digital landscape, SMS stands as a reliable, efficient, and personal way to stay connected. Share Via Facebook Instagram Twitter Whatsapp Youtube Linkedin Improve upon your Sales, Marketing, Customer Success and Business Communication with the help of Guni. Get free consultation from our world class consultants today. Get Live Demo See how you can send SMS campaign in less than 5 minutes! Import contacts Compose Template Send Book a Demo